Mr Men and Little Miss iPhone Games Confirmed

Digital Goldfish to produce first Mr Men and Little Miss Game Apps

It is now OFFICIAL. The Mr Men and Little Miss characters are to be brought to life through interactive game experiences on the iPhone and iPad, through a licence agreement between developer Digital Goldfish and brand owner Chorion.

This is the first move for these great characters in to the interactive games market and marks a momentous occasion for the popular evergreen brand, which has sold over 100 million books in its history.

The Mr Men and Little Miss game Apps will be character driven and will be for every fan who loves the humour and excitement that emanates from these fantastic characters.

In a deal brokered by AT New Media on behalf of licensor Chorion, the Apps will bring life to key characteristics of the 83 Mr Men and Little Miss characters.

The first title in the series will feature the ever-popular Mr Bump in his very own game and accompanying App. Featuring simple pick-up-and-play gameplay, intuitive controls and that “one more go” addictive factor, the games are sure to appeal to players of all ages. It will also be available next month!

Lisa Macdonald, Head of Digital Licensing said, “The conceptual work from Digital Goldfish was perfect for the direction we want to head in with the Mr Men and Little Miss characters, as we extend them in to the gaming sector. We have also been impressed with the commitment shown by our agent AT New Media in bringing this opportunity to fruition. They will be working with us on additional gaming projects for the Mr Men and Little Miss characters over the coming months.”

“David Hamilton, Managing Director, Digital Goldfish, said “We are delighted to be working with Chorion on the Mr Men and Little Miss franchise; we all grew up loving these characters and feel that they will work very well in the App Store. I would like to thank AT New Media for doing what they do best, by introducing such big licenses to the digital media sector.”

Simon Kay, Business Development Director of AT New Media said, “We are very privileged to be working on such a premium brand and achieving strategic licensing objectives for Chorion in the interactive games market. This is the first stage of a multi-platform plan, which will take in additional platforms over the coming months and years.”