“Computer Games and Merchandise. Surely not.” – LIMA Blog Feature

22 03 2012

The merchandise licensing industry is slowly catching on to games…. 

Merchandising around “computer game” brands could surely only be for the hardcore gamer and they are all spotty teenagers who sit in dark rooms and play with their mates. They are “Pizza Geeks” who drink coke and play games all night long. Right?

Wrong – that is definitely not so, times have changed and this is very much a generational shift…..

Less than 12 months ago, Simon Kay, CEO of AT New Media was asked by a licensing industry reporter, “So why has games merchandising not worked out yet”? His answer (to someone who was clearly not a gamer) was: “How can it until the decision makers all over the industry begin to accept influences from a generation that has grown up playing computer games.”

That reporter was lost for words….

Read more on this subject now on the LIMA website 


We help Bulldog and Pedigree take SHOOT to the Online Casino

28 02 2012

Microgaming announce agreement to take Shoot!

The world’s largest provider of online gaming software, has announced details of a new agreement with Pedigree Group Limited, the owner of the iconic Shoot brand, to develop an online slot game that will be launched this summer. The agreement has been brokered by licensing agents Bulldog Licensing Limited, who represent the rights to the brand, and who worked closely together with digital specialist AT New Media. It will see the company develop a brand new online casino game featuring iconic imagery from the top football magazine.

Shoot has captivated successive generations of football fans with sharp, incisive writing and contributions from the stars of the game, from Bobby Moore and Alan Ball right up to modern day legends such as Frank Lampard and John Terry, before moving into the digital era by becoming the first football magazine to be made available around the world on the Web. Today, Shoot continues to be recognised as one of the most respected and widely read sources of football journalism in the UKand is accessible through www.shoot.co.uk, via a mobile app from iTunes, on Android and in print through the hugely popular Shoot Annual.

The Microgaming agreement will add to an already strong programme of merchandise and activity on the Shoot brand. Bulldog has already announced deals with companies including Peter Black for a host of products exclusive to M&S, Portico for greetings cards and gifts, and Samuel Eden for socks, Poetic Gem for adult apparel and Iron Gut for framed wall art.

Roger Raatgever, CEO, Microgaming, comments: “There is a summer of soccer ahead and we will have a market-leading game with Shoot! that will kick it off in style.  We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport. There will be no substitute!”

“We are delighted to be announcing this new deal,” says Bulldog MD Rob Corney. “Online gamers like brands they know and can identify with and Shoot fits the bill perfectly. This agreement once again highlights the brand’s huge versatility!”

AT New Media’s CEO Simon Kay said, “The SHOOT brand has great potential in this sector and it has been a pleasure working with Bulldog and Microgaming on bringing this opportunity to bear.”

If you are wondering if your Brand has the potential to move in to this growing sector and need support and assistance to do so, please contact Simon Kay

So what are we doing at the moment? A snapshot for you on AT New Media…

18 03 2011

We have been asked to post a short summary on us…..

So what does AT New Media do?

Well the best way to put  it is that AT New Media are a Digital Licensing company focused on games & gaming, and associated  merchandising/music opportunities both on and offline.

The Company offers assistance and strategic management of projects both for the acquisition and sales of intellectual properties for global and local companies whether they want games and gaming deals (including gambling) via inbound or outbound licensing.

AT New Media also assists third parties on how they can build core parts of their strategic move in to the games and gaming sector by the integration of other merchandising initiatives.

Advising brands/licensors/agents on strategy and how to dovetail marketing with licensing within the games and gaming sector is something the company is doing more of.

The services offered by the Company are generally split in to 4 distinct areas (Brands, Content, Merchandise, and Project)

If you are interested in finding out more on what we are up to and what opportunities there could be for you to work with AT New Media, why not drop us a line.

You should also follow our tweets to keep informed regularly on what we are up to

Happy Birthday for yesterday Dennis

18 03 2011

Happy Birthday Dennis….

Happy Birthday to Dennis and the Beano for the 60th Birthday yesterday. Sorry for the one day delay in acknowledging this fantastic feet. Contact Simon Kay if you want to discuss games and gaming opportunities for Dennis, specifically on Smartphones.


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