AT New Media Announces First UK Gummy Bear Apparel Deal!

28 09 2011

Fantastic news for the musical bear with over 1 Billion views…

Digital licensing specialist AT New Media, licensing agent for the smash-hit internet phenomenon Gummy Bear, has announced details of a new agreement with Fashion UK that will see the company launch a fantastic range of Gummy Bear branded apparel onto the UK market.

Gummy Bear (aka Gummibär) is the all-singing, all-dancing icon that has been one of the standout digital hits of recent years. The multi-lingual crooner can sing in eleven different languages and this has led to a monumental international following, making him a huge superstar on the Web, with fans watching Gummy Bear content through sites such as YouTube and MySpace and via a dedicated web presence at www.gummibar.net. Breakthrough hit The Gummy Bear Song has been downloaded an astonishing one billion times and Gummy Bear videos are a constant presence in the top 10 of the iTunes Dance Music Video Chart.

The brand is already well established in southern, central and eastern Europe, where licensed merchandise is flying off the shelves, and the property enjoys considerable success in the promotional sector, with companies such as Turkish telephone giant BN Telecom, Greek food manufacturer Ifantis and McDonald’s in Germany all having seen huge increases in sales through associating with Gummy Bear.

AT New Media is looking to capitalise on the property’s huge popularity in theUKand the new agreement represents the first Gummy Bear apparel deal in this country. Fashion UK will develop a range of branded products that is set to include a hooded top featuring the famous Gummy Bear ears.

It is also hoped it will link in to the promotion of the new Just Dance Kids video game which uses the Gummybear song not only within its portfolio of tracks, but in media promotion of the game.

Gurdev Mattu, Managing Director of Fashion UK said…” With a one billion viewing figure , who wouldn’t want to be involved with Gummy Bear!”

“We are delighted to have signed the firstUKapparel deal for Gummy Bear – the brand is a massive hit with kids and bringing Fashion UK on board represents the first step in translating this popularity into new merchandising success. It is fantastic to have a licensee that has recognised the significance of internet viewership as a key benchmark for new merchandise license acquisitions” says Simon Kay of AT Media

Why not come and see AT New Media at Brand Licensing in London in October to discuss how you can move with Gummybear aka Gummibar….





“Oh I’m a Gummybear” Music Video at Number 5 on iTunes in the UK today

20 09 2011

Gummybear continues to be a massive video hit…..

Just in case potential merchandise licensees in the UK needed further evidence of the continuing performance of Gummybear, here is a screenshot from today’s Top 10 Dance Music Video download charts on iTunes.

With more exciting announcements coming soon, anyone interested in this fantastic character, whether for merchandising or licensed promotions,  should make sure they come and see AT New Media at the Brand Licensing Show in London next month.

If you have not yet registered for the show and wish to attend, you should click here 

 

 





New Gummy Bear Promotion Is A Turkish Delight!

6 09 2011

Continued Growth for Gummy Bear aka Gummibar…

Click for Wikipedia Entry on this Phenomenon

Digital specialist AT New Media, licensing agent for the smash-hit internet phenomenon Gummy Bear, has revealed that Turkish telecoms provider BN Telecom is enjoying huge success with a new promotional campaign featuring the character.

Gummy Bear (aka Gummibär) is the all-singing, all-dancing icon that has been one of the standout digital hits of recent years. The multi-lingual crooner can sing in eleven different languages and this has led to a monumental international following, making him a huge superstar on the Web, with fans watching Gummy Bear content through sites such as YouTube and MySpace and via a dedicated web presence at www.gummibar.net. Breakthrough hit The Gummy Bear Song has been downloaded an astonishing one billion times and Gummy Bear videos are a consistent presence in the top 5 of the iTunes Dance Music Video Chart. The brand is already well established in southern, central and eastern Europe, where licensed merchandise is flying off the shelves, and has a large and growing fanbase in the UK.

BN Telecom is using Gummy Bear to promote its directory enquiries service, which has led to a surge in usage and also had the knock-on effect of boosting sales of Gummy Bear products throughout Turkey. This is the latest in a series of successful European promotions to feature the brand – commercial partners such as Ifantis, a major food brand inGreece, and McDonald’s in Germany have seen huge increases in sales through associating with Gummy Bear.

AT New Media is currently looking to extend the brand’s commercial potential into the UK and has taken on promotional marketing expert Richard Pink of Pink Key Consulting to help facilitate this.

“BN Telecom is enjoying massive success through its association with Gummy Bear and we are actively seeking UK partners that want to replicate this through tapping into the astonishing levels of popularity the brand enjoys,” says Simon Kay of AT Media. “Having Richard Pink on board will help enormously as he is very experienced in the promotional field and will be a huge asset as we look to extend the brand into the UK market.”

If you are interested in merchandising opportunities for Gummy in Europe, please contact Simon Kay





Gummybear Bouncing Along Nicely

23 08 2010

Balls, Balls, and more Balls!

Gummy Bear License info

Hot on the heels of the news that the plush is continuing to sell incredibly well, our musical friend has now witnessed continuing excitement with growth in the sales of balls.

If you are a licensee and have not yet acknowledged Gummybear aka Gummibar, then now could be the time to get involved.

With Brand Licensing Europe just around the corner, you should take a a look at the statistics for Gummybear and the fan base that exists.

Many of these consumers are looking for more Gummybear products and AT New Media’s Merchandise division would welcome additional inquiries from licensees to join in with the fun.

Furthermore if you are a retailer looking for a new online phenomena and want to engage with a wide demographic of music and character fans, Gummybear could be for you

Please contact our Merchandise division for more information








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