#GDC2013 New Venture To Deliver Toy Licensing Consultancy To Gaming & Social Brands

27 03 2013

A new expanded solution for Digital Content, Games Developers, and Publishers

Contact Us about this new service with Virtual World Licensing's Steve Reece

Contact Us about this new service with Virtual World Licensing’s Steve Reece

With GDC now in full swing, leading consultancy groups AT New Media, and Virtual World Licensing today announce a new venture.

AT New Media Virtual World Licensing, which adds to the existing AT Merchandise offering, will offer Consultancy services to Gaming, Social and Virtual Brands seeking to enter the world of Toy Licensing.

AT New Media CEO Simon Kay said;

“At a time when the social game and app market is what everyone is talking about, it is important to offer the market high quality solutions. This new venture brings together two parties with strong and complimentary skill sets and contact networks, enabling us to offer a powerfully effective solution to those gaming and social brands who want to increase their revenue via toy licensing. By working with Virtual World Licensing we will be able to focus on delivering enhanced value using our mutual intimate knowledge of the Games and Toy worlds.”

Virtual World Licensing CEO Steve Reece said;


Click to find out more on our new Toy partner, Steve Reece and Virtual World Licensing. Our new combined consulting team offers both understanding and solutions that are perfect for the games and digital content business.

“We’re finding more and more digital brands are seeking to enter the Toy market. The challenge for many of them is that they have normally done a fantastic job of building their brands, but don’t have the knowledge, resources or expertise in toy licensing and publishing to enable them to efficiently maximise the opportunity, while managing the brand and ensuring a two way flow of benefits – the brand creating licensing revenue, and the licensing program creating further ‘buzz’ and buy-in from consumers. By partnering with AT New Media, we combine our intimate knowledge of the toy market in the UK, Europe, North America and beyond, with cutting edge insight and presence in the Gaming world.”

Both companies are keen to stress that is a Consultancy first, and Agency second. The new venture will first manage the brand licensing road-map for digital brands to ensure the brand’s are ready for licensing, and to allow for tweaking to increase likely revenue, before pursuing potential licensees and licensing partnerships.

For more information, please go to click on the relevant logos in this post. 

About AT New Media

Think Games, Think Gaming, Think Apps, Think Social, Think Merchandising….Think AT New Media. Headed up by Simon Kay, the company offers consultancy and agency services that are solely focused on licensing opportunities within the digital games, and gaming market. Simon Kay has over 15 years of multi-format brand licensing experience supporting licensors, licensing agents, and significantly game developers and publishers who are looking for growing support in this sector. 

About Virtual World Licensing

Virtual World Licensing was founded by Toy industry veteran Steve Reece to facilitate the entry of digital brands into the toy market. Steve previously worked for Hasbro, Activision and Imagination. He has managed Toy companies and ventures trading in over 60 countries worldwide, managed in excess of 200 commercial & licensing contracts and worked with brands valued at $billions in value.


Carmageddon Racing up the Paid iOS Charts http://www.appannie.com/matrix/

19 10 2012

Max Damage is back and causing a stir in the iOS store…

Click to see App Annie Matrix today… Oct 19th 2012 and look at Russia, Holland, Belgium, and more.

What is this next to those Bad Piggies and the rest on the app store. Click image to find out…

Yes, we told you so didn’t we…

We said Carmageddon would be an interesting story to watch and, well, have we been proven right again… How can we get the World to  understand the knowledge 🙂

Anyway, if you are interested in the merchandising opportunities that Carmagaeddon offers, not least the great cars and characters, contact AT New Media as soon as possible to discuss the opportunity.

More WORMS™ partners will be announced soon.

3 05 2011

Additional Product Categories to compliment existing deals on the horizon…

Don’t be scared. It is true that the WORMS™ are Incoming! Later this year you will begin to see the first Officially licensed products reach the European and Australian markets.

The US will follow also. We would like to take this opportunity to thank the interactive games and merchandise licensing market for their interest and excitement about this fantastic opportunity.

Over 15 years of games history across multiple formats puts WORMS™ in a special place.

With this being the first move ever for the brand in to merchandising, the depth of character and irreverent humour  is set to be a success. Click on the image above for more info on the licensing opportunity.

First Worms™ Merchandise Licensees are Signed and Incoming!

21 04 2011

Team17 and AT New Media confirm first partners

  Birmingham, UK, April 21 2011.  It has not taken long for the hugely popular videogames franchise Worms™ to connect with merchandise licensees and retailers. Worms™, which celebrated its 15th anniversary in 2010, is a bestselling, award-winning and hilarious turn-based strategy videogame with so many assets that are great for merchandising.

 Gaya Entertainment and IGS Corporation are the first licensees to join the initial merchandising push for Worms™ across Europe which will see initial products ranging from large plush and squeezies through to beanies, keyrings, and ceramic mugs marketed. Team 17 expect the initial products will be available later this year.

With such quirky characters, cutely designed and bursting with personality, the potential for plush Worms™, Worms™ toys and figures is a huge untapped market.  Alan Perrie, Head of Global Marketing, Team17 Software Ltd  says, “Even the weapons have more personality than some video game characters, with classics like the Super Sheep, Concrete Donkey, and Banana Bomb. We, like many others, can’t wait to get our hands on the first plush products”.

Simon Kay, Business Development Director of licensing agency, AT New Media continues, “We are so thrilled with the response to this opportunity and in a competitive market. However once you get immersed in the world of Worms™, merchandise licensees begin to see the vast potential and also the points of differentiation that make it a great option with all the core elements for merchandising and longevity fully present.”

 Across multiple product categories, the ability to customize the Worms™ with a ridiculous array of hats, hair, hands and glasses; its extensive variety of crazy, surreal and hilarious weaponry, and its hilarious audio, with a large number of memorable catchphrases and taunts shouted by the worms during the course of battle, such as…”I’ll get you!”, “Revenge!”, “Stupid!”, “Traitor!”, “Incoming!” and “You’ll Regret That!” is very exciting.

With millions of players and fans, its irreverent mix of ludicrous action-strategy captivates and entertains audiences of all ages worldwide. With number 1 hits on Xbox™LIVE Arcade, PlayStation® Network, Apple’s App Store, Steam for PC, and with exciting new titles yet to be announced, this is set to roll and roll.

Additional licensing agreements will be announced soon covering additional plush, toy, and collectible product categories.

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