Space Heroes Universe Gift Cards now at Sainsburys

4 09 2013

Penetration of Gift Cards expands beyond Asda

You can now purchase Space Heroes Universe Gift Cards at Sainsburys

You can now purchase Space Heroes Universe Gift Cards at Sainsburys

We are pleased to announce that Space Heroes Universe Gift Cards are now available at Sainsburys.

This is now in addition to those that have been available at Asda and WHSmith.

It is still early days but the project is evolving fast and we expect there to be growing intrigue and interest in the brand by the time we reach Brand Licensing next month.

If you would like to make an appointment to discuss this opportunity and more, please do not hesitate to contact us.

In the meantime if you would like further information on Space Heroes Universe you can read the short brand profile by clicking the image above.

Please note, there are very few true multi-media Brands in this social space, with Virtual World, Apps, and animated cartoons released via digital channels inc. YouTube.

It is certainly one you should be keeping an eye on.





Hungry Shark Promotions during Shark Week pay dividends.

15 08 2013

Fans bite off more than they can chew during Shark Week extravaganza 

Shark Week plush price promotion continues for a few more days. Click to see more

Shark Week plush price promotion continues for a few more days. Click to see more

Across the board, both in terms of game downloads, app content sales, and plush collectible sales, Shark Week on the Discovery Channel proved a massive catalyst again for Hungry Shark.

Fans are loving the game and their limited edition Hungry Shark Great White plush.

If you are looking for a summer promotion that encompasses apps and great merchandise in the middle of August in 2014, you can bet this franchise will be successful again.

Why not take a bite out of it and contact AT New Media for further details on how you can engage with the Hungry Shark brand over this key time of year.

If you have not played the game yet, you can get it via the following links (Free)

https://itunes.apple.com/gb/app/hungry-shark-evolution/id535500008?mt=8

https://play.google.com/store/apps/details?id=com.fgol.HungrySharkEvolution&hl=en_GB

If you are interested in the plush (limited edition offer around the week of Shark Week and the one after), you can find out more here:

http://taymai.com/products/hungry-shark-ltd-edition-plush

Finally, we are seeking new merchandising partners for Hungry Shark for now and in to 2014, so please contact us for further information.





EducationCity.com partners with Virtual World Licensing & AT New Media for Brand Licensing program

1 07 2013

Exciting Addition to our Partner Roster – Education City

Engage with the leading online education portal and characters in the UK

Engage with the leading online education portal and characters in the UK

London, UK – 1st July 2013 – EducationCity.com, the world’s leading online provider of curriculum driven engaging educational content for schools today announced the start of a new licensing partnership with Virtual World Licensing & AT New Media to roll out consumer-facing educational merchandise and app iterations of the brand globally.

AT New Media, CEO, Simon Kay said “With EducationCity.com we have a huge opportunity to expand the brand into the consumer world of apps and tablets, to maximise the reach and educational influence of the brand. We’re working to secure industry leading app developers to work with in rolling out the program.”

“EducationCity.com is a brand we have been following for some time.” said Steve Reece, CEO, Virtual World Licensing “With its huge installed base and massive metrics, combined with market leading educational content, it’s known and respected by both children and parents, and as such we see a significant commercial opportunity for licensees in multiple categories.”

EducationCity.com can be found at: www.educationcity.com 

Great subjects and characters to engage with

Great subjects and characters to engage with

Since its founding in 1999, EducationCity.com has remained faithful to its commitment to produce unparalleled educational experiences based on highly engaging content and exceptional quality.

Dedicated to creating new ways of delivering curriculum content, recognised with awards by educationalists and adored by children everywhere, EducationCity.com pioneers the evolution of teaching with technology in the new digital learning era.
Today, EducationCity.com is used and trusted by over 15,500 schools, including 43% of UK primary schools, with almost 3 million online activities completed each week.

Virtual World Licensing & AT New Media are leading UK based licensing agencies specializing in the world of gaming. With a team of interactive games and licensing experts they represent a growing portfolio of global game brands. Leveraging core brand strengths they create high performing product opportunities that extend virtual brands to the physical world.

“We are proud of the positive impact EducationCity.com has on the educational development of children.” said Richard Whalley, MD, EducationCity Ltd. “We’re now looking to extend this positive impact beyond our core schools market via a program of carefully developed consumer-facing apps & physical products. Virtual World Licensing & AT New Media understand the unique nuances and integral educational credibility of our brand and will ensure that while our reach grows, the robust educational credentials of the brand and its positive educational influence are maintained.”

About EducationCity.com
EducationCity.com is a leading developer and publisher of educational content for schools with offices in Rutland, UK, and Dallas and Minneapolis, USA. We employ over 100 people comprising talented artists, programmers, producers, trainers and school support teams. We have a large network of specialist educational advisors spanning the world.

In 2012 generated over £10 million in revenues and continue to invest heavily in both our online services and delivery capabilities. Including additional free product upgrades to maintain our market leading position, and ever greater capacity at our server farms housed in secure, enterprise level data centres in London, Minneapolis and Dallas, ensuring customers continue to enjoy faultless service provision.





Space Heroes Universe is growing all the time, as is the interest from merchandising professionals….

8 05 2013

Only a few days in and it is evolving nicely…

Join the Universe by clicking this image and see more.

Join the Universe by clicking this image and see more.

Many merchandising professionals are beginning to wonder how to manage the review process for all the social games that are coming to market, but we tend to keep it simple.

Metrics and engagement are ultimately the key attributes when reviewing any game franchise.

Be that social, console, app or anything, performance indicators such as those often win out.

Space Heroes Universe is one of those exciting propositions that we are now working on with Virtual World Licensing and we are already hopeful that the metrics on display continue to evolve in the right direction.

They certainly are at the moment and we are impressed.

So should potential merchandise licensees….

We have already received notifications of interest as we build our plans to promote the opportunity more widely in EMEA, so if you want to learn more, or are just intrigued by this opportunity, you should contact us as soon as possible.





Worms 2: Armageddon is currently the top new paid game on Google Play.

15 04 2013

More good news for Worms

More great Worms news. See more by clicking the image and seeing more on Facebook

More great Worms news. See more by clicking the image and seeing more on Facebook

Further to our earlier post, we thought we wuld also share this graphic.

More congratulations to Team 17….

Yes, Worms 2: Armageddon is currently the top new paid game on Google Play.

We would also like to pass on their thanks to everyone who has purchased it so far!

Have you got the urge to engage with Worms in a merchandising capacity?

You really should do and you should contact AT New Media now to discuss the opportunity in more detail.

If you have the immediate ability to get product out there and push this to the forefront of decision makers, then you should give it a go.





Hungry Shark Evolution… We told you to keep an eye on it. Take a bite?

19 03 2013

Time to work with us on Hungry Shark?

Click to see the latest charts from App Annie. Oh yes, there is a great plush available too.

Click to see the latest charts from App Annie. Oh yes, there is a great plush available too.

With GDC just around the corner, now is a great time to highlight what is happening with Hungry Shark….

Have you played yet?

If not, you should. There are a lot of people talking about it.

If you have not seen the recent chart performance, we thought we would share some of the visual evidence across the World.

Thanks to our friends at App Annie, we have a link for you to view.

Click the image to see more.

If you would like to discuss merchandising opportunities around the Shark and Sharks everyone is talking about, please do contact us.

Oh yes, 10 million units of the game have now been sold as of Sunday last week.





Worms now on Facebook. Are you Playing?

19 03 2013

You have to play now….

Time to engage on Facebook.

Time to engage on Facebook.

Worms is now available on Facebook.

Yes, it has been a while coming, but it is there now.

If you have not played recently, now is the time to get engaged.

We also thought we would use this opportunity to share the news that Worms is now also available to play on Singapore Airlines as part of a new IFE (In Flight Entertainment) initiative.

Now that is sweet.

We hope additional airlines will soon follow suit.

We can imagine the fun of the great asynchronous play on an airline.

Send a Super Sheep to Seat 21 A…

Get a Concrete Donkey back.

Finally, a recent survey by Dubit (Market Research) has indicated that Worms is the third most played game by kids at the moment.

Along with Angry Birds (way up front) and Cityville/Farmville (classified together), Worms came in at number 3 which is great news.

Please get in touch if you would like to learn more about merchandise licensing opportunities around Worms.

 








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