Sample – Games Media

One of the first clients of AT New Media’s License Acquisitions Division…

 Games Media was set up by industry veterans, to maximise opportunities presented by digital technology to the coin-operated amusements games market. AT New Media were tasked with assisting with their license acquisitions strategy.

Objectives:

–       Licensed games command dominant market share every year, yet Games Media needed to win licences ahead of longer-established competitors

–       Despite having excellent licensing knowledge and contacts already, Games Media appointed AT New Media’s Content Division because of its digital rights expertise and contacts

Results:

–       Licences signed included The Crystal Maze, Ant & Dec’s Pokerface and Carol Vorderman, plus a major strategic partnership for Hasbro-owned brands, among many others.

–       Games Media is the market leader for modern, digital skill-with-prizes and amusement-with-prizes coin-operated games (colloquially ‘quiz machines’ and ‘fruit machines or slots’)

–       Games Media was acquired in 2006 by NASDAQ listed Scientific Games Inc.

For more information about AT New Media’s license acquisition services, please contact Simon Kay

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