Mr. Bump off and running…

15 11 2010

Sales surge for Mr.Bump Game

Mr.Bump is off and bumping!

It broke the top 100 games in the UK on the App Store on Day 1.

FreeAppADay feature over the weekend also assisted with sales growth

The game has also got featured by Apple so things are looking up for Mr.Bump

Furthermore, here is the promo video for you to all to view if you have not purchased the game yet:

http://www.pocketgamer.co.uk/r/iPhone/Mr+Bump/news.asp?c=25108

Further Mr.Men AND Little Miss games to follow in the coming months….





Mr. Men and Little Miss for Console

27 10 2010

Pitches are coming in and decision due…

Mr Men & Little Miss License info

We are intrigued by some of the interest coming in for the Mr. Men and Little Miss characters where the console game market is concerned.

Hot on the heels of the exciting iPhone Game deal with Digital Goldfish (out soon), the current console lifecycles mean there are interesting opportunities for these great characters.

No, not just DS, but come early 2012, XBLA, PSN, with Move and Kinect. Just think of the active fun you can have with these characters.

The interest has further been increased by new major promotions that are now underway in Australia, the UK and the US.

The three major promotions this autumn are all for its hit global fashion and novelty brand Mr. Men and Little Miss.

In Australia and New Zealand an all new Mr. Men character, Mr. Mo, has been created to support the national and global men’s healthy charity initiative, Movember. He is set to make his introduction as the ambassador for Movember 2010. Easily recognisable thanks to his giant, bushy moustache, complimented by a distinguished red top hat and bright blue nose, Mr. Mo is a confident and quirky guy. He’s modern, enjoys socialising and is particularly keen to express his personality via his moustache which he is very proud of! The Mr. Mo promotion is exclusive to all 283 Target stories across Australia.

In a separate promotional deal, UK based eyewear retailer, Specsavers, has enlisted the help of the Mr. Men to mount its latest multi million pound nationwide cross-media promotional campaign featuring Mr. Happy who “should have gone to Specsavers”.

The comic campaign is launched with heavy TV advertising mid October and print, in-store and online advertising run throughout the rest of 2010. The opticians’ high street outlets have also received a Mr. Men makeover, with the iconic and colourful characters taking centre stage in Specsavers stores up and down the country.

Specsavers and the Mr. Men will took over the homepage of www.uk.msn.com for a day on Friday 15 October, when web visitors were able to take an optical tour of Happy Land. They can watch the full TV commercial and view all related offers.

Richard Holmes, Specsavers’ Marketing Director explains: “The Mr. Men’s ageless appeal suits the campaign’s broad target audience and is well-suited to presenting several free offers together, in a coherent and memorable campaign. I think people are going to enjoy it.”

In the US, Arby’s, a national quick service restaurant, is gearing up for their Mr. Men and Little Miss promotion which runs October 2010 through January 2011. All 3,500 participating stores will feature six unique character figurines including Little Miss Sunshine, Mr. Tickle, Little Miss Daredevil, Mr. Happy, Mr. Strong and Little Miss Helpful. Over 2.5 million premiums and branded meal bags will be distributed. The promotion will be supported with in-store marketing such as signage, counter cards and window-clings along with a robust consumer marketing campaign through Facebook, twitter, online advertising, and a splash page on arby’s.com.

So, if you also believe this classic brings a truly wide demographic and territorial appeal to make compelling interactive games a success on multiple platforms, you should look in to this further. The growing success the brand has across Europe lends itself to the sector as whole where games are increasingly accessible to wide audiences and few brands have that universal appeal. This one does!





Mr Men and Little Miss iPhone Games Confirmed

28 09 2010

Digital Goldfish to produce first Mr Men and Little Miss Game Apps

It is now OFFICIAL. The Mr Men and Little Miss characters are to be brought to life through interactive game experiences on the iPhone and iPad, through a licence agreement between developer Digital Goldfish and brand owner Chorion.

This is the first move for these great characters in to the interactive games market and marks a momentous occasion for the popular evergreen brand, which has sold over 100 million books in its history.

The Mr Men and Little Miss game Apps will be character driven and will be for every fan who loves the humour and excitement that emanates from these fantastic characters.

In a deal brokered by AT New Media on behalf of licensor Chorion, the Apps will bring life to key characteristics of the 83 Mr Men and Little Miss characters.

The first title in the series will feature the ever-popular Mr Bump in his very own game and accompanying App. Featuring simple pick-up-and-play gameplay, intuitive controls and that “one more go” addictive factor, the games are sure to appeal to players of all ages. It will also be available next month!

Lisa Macdonald, Head of Digital Licensing said, “The conceptual work from Digital Goldfish was perfect for the direction we want to head in with the Mr Men and Little Miss characters, as we extend them in to the gaming sector. We have also been impressed with the commitment shown by our agent AT New Media in bringing this opportunity to fruition. They will be working with us on additional gaming projects for the Mr Men and Little Miss characters over the coming months.”

“David Hamilton, Managing Director, Digital Goldfish, said “We are delighted to be working with Chorion on the Mr Men and Little Miss franchise; we all grew up loving these characters and feel that they will work very well in the App Store. I would like to thank AT New Media for doing what they do best, by introducing such big licenses to the digital media sector.”

Simon Kay, Business Development Director of AT New Media said, “We are very privileged to be working on such a premium brand and achieving strategic licensing objectives for Chorion in the interactive games market. This is the first stage of a multi-platform plan, which will take in additional platforms over the coming months and years.”








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