Hungry Shark Chomps Its Way Into The Mobile Messaging Market

26 09 2012

Fans can send personalised Hungry Shark mobile messages

You will be able to send your own video messages with your own voice using the Great White Shark from Hungry Shark as soon as Hungry Shark Evolution is available

We are pleased to announce details of a new agreement that will let fans send personalised Hungry Shark mobile messages.

Hungry Shark has taken the digital world by storm – the hugely addictive game sees players taking the role of a shark as it attempts to become the biggest and baddest predator in the sea by eating up everything in its way! The app has built up a massive worldwide following with 35m downloads recorded via iOS and Android over the last two years. New content is released regularly and the Hungry Shark pantheon includes Parts 1, 2 and 3 as well as a trilogy of all three games for iPad that can be hooked up to HDTV; Part 1 has been the No.1 free app in 48 countries and Part 2 has hit the top spot for paid apps in 17 countries. Fans are currently waiting with baited breath for the impending release of new game Hungry Shark Evolution.

Mishme will be tapping into the game’s global fan base with its messaging service app for Android and iOS and its most recent Facebook app, all of which allows users to send friends and family animated mobile messages and tweets and Facebook posts that are brought to digital life by an avatar of the game’s Great White character….and a few other partially digested avatars.   Launch will tie in with the release of Hungry Shark Evolution. The Mishme team has very much enjoyed getting its teeth into this brand, Steve Wright and J. Easterby-Wood from Mishme commented, “It’s a fun edgy brand with a whole lot of bite, and perfect for next generation communication technology apps”.

This latest deal adds to an existing agreement with Battle Ant for Hungry Shark plush, whilst AT New Media is also looking to work with partners across sectors such as collectibles, plush, and resin figures that are interested in creating products based on the game’s innovative and distinctive range of shark characters.

“We are delighted to have Mishme on board,” says Simon Kay of AT New Media, “mobile messaging is a fantastic use of the license and illustrates the strength of the Hungry Shark brand. It is a hugely addictive game that has built up a very strong fanbase in a short time and also features a range of fantastic characters, two attributes that make the property extremely attractive from a licensing point of view.”

If you are interested in learning more about AT New Media and our licensing services for Hungry Shark and other digital licensing projects, please contact us 


So what are we doing at the moment? A snapshot for you on AT New Media…

18 03 2011

We have been asked to post a short summary on us…..

So what does AT New Media do?

Well the best way to put  it is that AT New Media are a Digital Licensing company focused on games & gaming, and associated  merchandising/music opportunities both on and offline.

The Company offers assistance and strategic management of projects both for the acquisition and sales of intellectual properties for global and local companies whether they want games and gaming deals (including gambling) via inbound or outbound licensing.

AT New Media also assists third parties on how they can build core parts of their strategic move in to the games and gaming sector by the integration of other merchandising initiatives.

Advising brands/licensors/agents on strategy and how to dovetail marketing with licensing within the games and gaming sector is something the company is doing more of.

The services offered by the Company are generally split in to 4 distinct areas (Brands, Content, Merchandise, and Project)

If you are interested in finding out more on what we are up to and what opportunities there could be for you to work with AT New Media, why not drop us a line.

You should also follow our tweets to keep informed regularly on what we are up to

Me to You aka Tatty Teddy goes Mobile

27 09 2010

New e-card iPhone app leads Tatty Teddy content deal

InfoMedia Services, the mobile content company, today announced it has completed an agreement with Carte Blanche Greetings Ltd, creators and owners of the Me to You ‘Tatty Teddy’ brand, to deliver mobile content and a new Card Sender Application for the iPhone platform, in a deal brokered by AT New Media.

The Me to You Card Sender is the first in a new series of apps to be launched that will cater for all major occasions in the calendar.  These will include 10 favourite Me to You e-cards that users will be able to send as many times as they wish.

A “trial” version will be released to give users the chance to try the product for free before they purchase the premium, fully functioned version.  Updates for the app will add new features and there are plans to develop for other platforms such as Android.

The Me to You ‘Tatty Teddy’ is one of the most recognised brands on the UK high street.  Product categories range from plush toys and figurines to confectionery and even bikes.  The bricks and mortar retail presence is backed up by a strong online retail offering at

Simon Kay, Business Development Manager of AT New Media said: “Carte Blanche Greetings has been a fantastic example of how to engage our company as a specialist rights licensing agency, assisting Carte Blanche to realise the potential of Me To You in the ever-expanding interactive media applications market.

“This project is the first of many under development which will bring Tatty Teddy into the age of connected interactivity. Carte Blanche has taken a proactive, strategic licensing approach to the digital media market.”

Music and Mobile for Tatty Teddy

25 06 2010

Carte Blanche looking at multiple brand extension initiatives!

Me To You - Tatty Teddy License info

The Me to You Bear aka Tatty Teddy is working closely with AT to develop interactive, mobile, and musical initiatives for the character

Tatty Teddy is a phenomena in the greetings sector and the interest received from potential licensees across the interactive, music, and mobile sector has been great.

Greetings mechanics on multiple platforms are available for exploitation and AT are working closely with Carte Blanche to bring these opportunities to bear and bridge the gap between marketing and licensing in a way never done before

If you are interested in discussing opportunities with AT New Media for the Me to You Brand aka Tatty Teddy, please contact Simon Kay for additional information

It is hoped that the initial projects will be announced prior to the Summer break.

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