AT New Media incorporates new Game/App Development Services Division

12 06 2011

  An intriguing move for AT!

  Las Vegas, Nevada, June 13th 2011

 Hot off the back of an exciting E3 last week in Los Angeles, AT New Media has sent out an innovative message to the licensing market…

AT has joint-ventured a development services division that can deliver apps and games on multiple platforms. This services division is squarely aimed at agents and licensors who want to control and own more of the commercial upside of their properties and integrate the interactive digital offering directly into their marketing activity whilst also dovetailing this component with their licensing strategy.

Simon Kay, AT New Media CEO says, “It is a common misconception in the industry that the only option available to a licensor is to license out rights. That is no longer the case. With development costs for some platforms now being substantially lower than in the past, forward-looking licensors should be considering developing, controlling and offering their own interactive component. This also means the digital interactive component can integrate directly into the marketing and cross-merchandising plans as well as retaining, where generated, a higher revenue share.”

Simon continues, “For over 15 years I have been involved with interactive games and the console gaming business with a predominant licensing focus where the development platform options were limited and expensive. With other options increasingly available such as Android/iOS apps,  handheld devices, and social games, now is the right time to offer support to licensors and agents who want to look at enhancing their brand with control of their own direct development. We are a company that understands the important position such projects could take in both their licensing and marketing strategies and through the joint-venture can now deliver that option for them”.

With production services also available and with an eye for strategic opportunities in this space, as witnessed by the recent project AT undertook with Carte Blanche Greetings where AT assisted with the project that has seen the brand span an integrated approach to music, apps, gaming, and connected retail concepts, there are other options that can be reviewed with AT.

“Having a development capacity is a natural evolution for AT New Media, and whilst we will continue to offer our existing licensing services we can now offer a significant additional service for all those in the industry. Helping licensors and agents navigate the complex business of code development is the next logical step in the growth of AT New Media.”

AT is actively seeking to work with companies who are unsure about how to approach the ever expanding and very significant digital interactive component of their brand/property and can now offer their in-house interactive development option as well as the traditional licensing route.

ENDS

If you have any questions or would like to learn more, click the logo above, or please do not hesitate to contact Simon Kay 





Me to You with Love hits the Valentines Day Album Top Spot

15 02 2011

Fantastic News for this integrated digital licensing project…

Early midweek chart shows that Me to You With Love was the best selling album on Valentine’s Day. Currently Number 1! Thanks to all who purchased it.

The Me to You project for Valentines has been a great success to date and will not stop here. Integrating a top selling music album, iPhone Apps, and a full Facebook Game plus marketing crossovers to boot has made this one of the best projects to date.

We would like to take this opportunity to say thanks to both the Marketing and Licensing Teams at Carte Blanche Greetings for their foresight in utilising the knowledge and contacts of AT New Media to assist in bringing these departments and the project as a whole together.

If you would like to discuss how to bring digital licensing and marketing initiatives together for your brand, please get in touch.

 





Music Giant EMI signs Me to You in Deal brokered by Carte Blanche and AT New Media

12 01 2011

Me to you with Love on Sale Jan 31st 2011

Me To You - Tatty Teddy License info

It is with great excitement, we can announce a new addition to the Tatty Teddy digital licensing program.

Record label EMI has joined forces with Carte Blanche Greetings to release a new love songs CD in time for Valentine’s Day.

Me to You With Love is a unique collection of chart hits, featuring a selection of 43 bestselling tracks, from classic to funky, soulful to swing.

On sale from January 31st, the double CD features a diverse range of recording artists, including Diana Ross, Frank Sinatra, Eliza Doolittle, Katy Perry and Robbie Williams.

Jocasta Kelsey, CBG Marketing Manager, said: “We’re delighted to be collaborating with EMI on this exciting CD release. The love songs on the album are as timeless as Tatty Teddy, so we’re confident that Me to You With Love will prove a big hit with consumers, not just at Valentine’s, but right through the year.” 

The CD launch coincides with another new Carte Blanche initiative – Me to You’s new Facebook game, Me to You My Place. To celebrate the two launches, anyone who buys the CD can unlock an online gift in the form of a digital jukebox which can be used on the free-to-play Facebook game.

“Our strategy is to blend consumers’ on and off line experiences, and this is a perfect example of how we hope to achieve that goal,” added Kelsey.

The deal with EMI was brokered by none other than AT New Media, the leading digital licensing specialist which was appointed last year to deliver a strategic and proactive approach for CBG’s brands within the digital media market.

Simon Kay, Business Development Director of AT New Media said, “If there was a benchmark on how to integrate digital products licensing with a marketing program for an existing Brand, this project is it. Mobile, Facebook, Music, and Retail are dovetailing together and we are excited by the addition of EMI to this project.”

Me to You With Love is available at Me to You With Love is available at all good music retailers including Amazon, Play.com, HMV, Sainsbury’s and Asda.

If you want to work with the most proactive licensing agency in the digital sector when it comes to games, gaming, apps, and more, why not contact us.









%d bloggers like this: