#RememberThis: Some of our work in the console game market. Can we help you?

29 09 2014
Contact Us to see how we can help you.

Contact Us to see how we can help you.

PDC World Darts Championship:

Over the years we have licensed many brands in to the console game market on behalf of brand owners and licensing agencies.

One of our favorites has to be timing of the Wii version of PDC World Darts many years ago now.

The fact we licensed the rights on behalf of Matchroom Sports was one thing. The fact it was the number 2 pre order product at the time on that platform is another.

Testament to the timing of all involved to seize the opportunity.

That led to successful subsequent released on other platforms.

Contact AT New Media to learn more


AT New Media was fundamental in developing the licensing strategy for one of the greatest children’s TV shows of recent times in our minds.

The timing, as with many of these opportunities would prove to be critical and could this alignment happen.

Console most notably Wii was going to be very important for this brand as would market entrance in time for the transition to Kinect.

Two deals of note were ultimately signed with different partners and additional handheld and mobile platform opportunities were pursued to follow the initial agreements.

Product development directions were great but publisher arrangements were to prove a little more difficult.

The more protracted that became the more time went against the project and the window of opportunity for the desired Christmas market to get the ball rolling. Missing that would mean the demographics of the platforms and console life-cycle transitions would be against the brand.

Contact AT New Media for more on how we could help you


We spent a period of approximately 9 months with ITV Global Entertainment consulting on numerous opportunities for their brands.

This included negotiating console and handheld deals for their own brands such as Coronation Street and I’m A Celebrity, through to partner brands such as Countdown and Ant and Dec’s Saturday Night Takeaway.

Agreements for multiple platforms were agreed and this also stretched to terminal games such as Amusement with Prizes and Skills with Prizes experiences.

Reviewing the timing of potential content on such platforms for new shows such as Colour of Money was also part of the strategic remit and a substantial growth in revenue from this strategic move on their part was secured.

Contact Us to find out more on how we can help you

Mr Men and Little Miss:

One of the most engaging brands of all time in our opinion, it was a joy to work on some console concepts for the Mr Men and Little Miss characters a few years ago.

The console market at the time was ripe for such opportunities and it was a shame that the publishers for games did not see it the way we are our partners at the time did.

From Mr Men Racing to multi sports concepts for all platforms, along with concepts targeting girls, the ideas were endless.

The opportunities remain numerous still today and we hope to see these great characters appear on a myriad of platforms from console to mobile and social soon.

Our strategic work on idea generation and concept development was very well met but finalising the kind of commercial agreement that would work for all concerned proved illusive for a little too long.


AT New Media continue to support many organisations with their initial strategic ideas and directions in the console and handheld space and we hope we will one day be able to help you too.


“Find the Gap” – Gaming, Gambling, Social, Branding…..

11 02 2013

Many interesting opportunities remain. 

Believe in AT New Media? Contact Us, and see how we can bring your gaming and merchandising together, be that real or virtual. Or both..

Believe in AT New Media? Contact us and see how we can support you

For many years AT New Media has been at the forefront of many trends in the games market when it comes to opportunities to develop branded content.

Whether that be Apps for Kids at the height of that curve, or Online Wagering Slots at the height of that curve, we have been lucky to be involved in many successes.

But often the question comes up, are there any more opportunities?

Well the key is to get in there at the right time.

Many in the traditional merchandise licensing world, where there are plenty of licensing agencies, are not so good at spotting the trends on a proactive basis when it comes to all types of digital content.

This has naturally enabled AT New Media to exploit some gaps.

However, even though the gap is narrowing, we feel that our proactive gap analysis is second to none.

This enables you, with our support, to keep on top of what are always exciting gaps for high quality branded content.

Whether you are a developer or publisher, or a brand owner, with aspirations to leverage these markets more aggressively, AT New Media have a service that can work for you.

Over the years we have worked with licensors, agencies, developers, and publishers of digital content to maximize their plans for the development of branded content.

We have the ability to navigate a multitude of opportunities and find the gaps that will work for you, whether you are looking at branded titles or branded content elements only.

Branded micro content can increasingly be just as successful as branded games, so why not work with us to assist you with your planning and objectives.

There are always opportunities and in a dynamic market that is the digital and gaming space, there is always something interesting for us to work on together and naturally drive revenue growth.

Why not contact us and see what we can do for you.

Ignite Game Technologies Receives $7.5 Million to Introduce a New Era of Online Racing

14 07 2011

Click for full press release

We thought now would be a good time to share with you the news from our license acquisitions client, Ignite, who released their first press announcement earlier this week.

The article was covered at a base level by Techcrunch, WSJ, Washington Post and various others.

The release itself can be seen in full by clicking the Ignite image above.

This announcement sets the scene for the forthcoming product release next year.

In brief, Ignite feel racing games are “broken”, and need a fresh perspective for the current gaming generation and technology available but more significantly how consumers are purchasing their games experiences.

If you are interested in how AT New Media can assist you with its license acquisition services for multiple brands from all sectors for your game, app, gaming, or other project, please contact us 


AT New Media incorporates new Game/App Development Services Division

12 06 2011

  An intriguing move for AT!

  Las Vegas, Nevada, June 13th 2011

 Hot off the back of an exciting E3 last week in Los Angeles, AT New Media has sent out an innovative message to the licensing market…

AT has joint-ventured a development services division that can deliver apps and games on multiple platforms. This services division is squarely aimed at agents and licensors who want to control and own more of the commercial upside of their properties and integrate the interactive digital offering directly into their marketing activity whilst also dovetailing this component with their licensing strategy.

Simon Kay, AT New Media CEO says, “It is a common misconception in the industry that the only option available to a licensor is to license out rights. That is no longer the case. With development costs for some platforms now being substantially lower than in the past, forward-looking licensors should be considering developing, controlling and offering their own interactive component. This also means the digital interactive component can integrate directly into the marketing and cross-merchandising plans as well as retaining, where generated, a higher revenue share.”

Simon continues, “For over 15 years I have been involved with interactive games and the console gaming business with a predominant licensing focus where the development platform options were limited and expensive. With other options increasingly available such as Android/iOS apps,  handheld devices, and social games, now is the right time to offer support to licensors and agents who want to look at enhancing their brand with control of their own direct development. We are a company that understands the important position such projects could take in both their licensing and marketing strategies and through the joint-venture can now deliver that option for them”.

With production services also available and with an eye for strategic opportunities in this space, as witnessed by the recent project AT undertook with Carte Blanche Greetings where AT assisted with the project that has seen the brand span an integrated approach to music, apps, gaming, and connected retail concepts, there are other options that can be reviewed with AT.

“Having a development capacity is a natural evolution for AT New Media, and whilst we will continue to offer our existing licensing services we can now offer a significant additional service for all those in the industry. Helping licensors and agents navigate the complex business of code development is the next logical step in the growth of AT New Media.”

AT is actively seeking to work with companies who are unsure about how to approach the ever expanding and very significant digital interactive component of their brand/property and can now offer their in-house interactive development option as well as the traditional licensing route.


If you have any questions or would like to learn more, click the logo above, or please do not hesitate to contact Simon Kay 

What is the longest license negotiation from interest to signed deal?

18 05 2011

So how long did your deal take…..?

Well, this is something for you all to think about.

Some licensing agreements are duly executed in double quick time, but how long did your longest negotiation take?

From our own experience, we are sure it will be longer than one year.

For us, one of our current projects is undoubtedly the longest one we have ever worked on. Yes, it is now reaching the end of its third, (yes 3) year!!!!

Why do we continue to put up with it? Well not least because the awareness the deal will bring the brand and the potential revenues are potentially very large.

Of course, the brand concerned, is already very big, otherwise it would still not be in negotiation after so long.

After all of that, we are pleased that it is as close as it has ever been to closure and fingers crossed it happens soon.

So over to all of you. Have you ever been involved in a licensing deal process up to, or over, 3 years in length, and if so, was it worth it.

Food for thought we know. Happy Days all 🙂

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