Shoot! Slot launches today….

9 05 2012

AT New Media helps another brand enter the slots market…

ISLE OF MAN – Microgaming (, the world’s largest provider of online gaming software, is delighted to announce that it is launching the Shoot online slot game today.

Football fans and online gaming enthusiasts have been waiting for this release, based on the iconic Shoot brand, for months and will not be disappointed! Microgaming, in association with Pedigree Group Limited, Principles of the Shoot brand, has developed a brand new online casino game featuring the well-loved imagery from the top football magazine.

Featuring some of the greatest footballers of all time, this big, 50 pay-line game, has a nostalgic retro feel allowing players to relive a by-gone era of the game accompanied by superb graphics and an excellent soundtrack.

A big attraction in Shoot is its Trade ‘Em Bonus, from where two other bonus features can be accessed. When 3 or more Bonus Scatter Symbols appear on the five reels this generous second screen feature is triggered, and the player is awarded 4 picks of the legendary Shoot trading cards. These picks will award win values or special tokens which will gain players’ access to a great Magazine Bonus or to a Free Spins Bonus.

Roger Raatgever, CEO, Microgaming, comments: “Microgaming is pleased to kick off the summer with our exciting new game, Shoot. We are pleased to be associated with this renowned brand, which is held in high esteem by so many, as it captivated generations of football fans in the past. We hope the launch of this game will not only satisfy existing gamers but attract new players, whether they are football fanatics or not!”.

Licensing agent, Bulldog Licensing Limited, represents the rights to the brand, and has worked on the deal with digital specialist AT New Media.  Both companies are excited to see the launch of the new game.

Simon Kay, CEO at AT New Media, adds: “When deciding who should provide the software for this innovative online slot, Microgaming’s reputation as an industry leader, coupled with its respect to the iconic Shoot brand, made it an easy choice. We cannot wait to see the response from players!”


AT New Media is pleased to have assisted Bulldog Licensing with their client’s move in to this sector.

If your brand or clients are interested in hearing about how it can navigate the growing online casino slots opportunity, please contact us for more information.


Online Gambling Sector readjusting to over supply of branded content

28 03 2011

Maturing market preparing for manageable growth of branded content...

The Online Gambling market which encompasses slots, poker, scratch-cards and more has seen substantial growth over recent years.

As with any games and gaming sector like this, which is technology based,  and life cycle connected (as they all are), the peak influx of branded content has been and gone.

Like all game and gaming sectors where unbranded content is king for a while, it does not take long for the brands to come flooding in.

Well that happened over the last 3 to 5 years and as much as there have been some great success stories, as ever the “land-grab” with high advances and guarantees for many gambling game rights from licensors has not necessarily paid off.

A review of what works, how many licenses to have on a slate/in an operator portfolio, and what ultimately has failed is coming to an end.

Now watch as not only consolidation occurs but the proliferation of branded content begins to become manageable.

As with many companies, AT New Media has grown with this sector and it is now that all licensors need to become aware of why brands are relevant to this space and particularly why their’s is significant or perhaps not.

Why go in to the space now? What kind of deal is best for my brand? Do I take the cash? Do I build longevity? Do I look at game quality? How can we match consumer retention with the game experience? Why am I different?

Sound familiar?

Well it is…..Every market in games and gaming that has a connection in some way to branded content goes through the same process. However not all brand owners do it first!  You definitely should. For some it may be too late.

Now you will see a maturing market with brands that through, not only their positioning but the game type/genre, and distribution / retention models will likely perform on a more stable basis.

By all means this is not true for all brands but it is a snapshot review of the sector and how it is now moving forward on a much more “realistic” basis when it comes to branded gambling experiences.


This article was written by Simon Kay and he can be contacted via emailing

So what are we doing at the moment? A snapshot for you on AT New Media…

18 03 2011

We have been asked to post a short summary on us…..

So what does AT New Media do?

Well the best way to put  it is that AT New Media are a Digital Licensing company focused on games & gaming, and associated  merchandising/music opportunities both on and offline.

The Company offers assistance and strategic management of projects both for the acquisition and sales of intellectual properties for global and local companies whether they want games and gaming deals (including gambling) via inbound or outbound licensing.

AT New Media also assists third parties on how they can build core parts of their strategic move in to the games and gaming sector by the integration of other merchandising initiatives.

Advising brands/licensors/agents on strategy and how to dovetail marketing with licensing within the games and gaming sector is something the company is doing more of.

The services offered by the Company are generally split in to 4 distinct areas (Brands, Content, Merchandise, and Project)

If you are interested in finding out more on what we are up to and what opportunities there could be for you to work with AT New Media, why not drop us a line.

You should also follow our tweets to keep informed regularly on what we are up to

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