Gummy Bear Out In Force at BLCEE Budapest

1 03 2010

With popularity booming, the animator, the music label and the licensing agent will represent Gummy Bear at Brand Licensing Central & Eastern Europe.

Birmingham, UK, March 1st 2010gummy: Popular internet and music character Gummy Bear will be on stand 410 at BLCEE on March 8 & 9 in Budapest and the character costume will tour the exhibition.

Gummy Bear License info

Any character needs to build public awareness and popularity to generate strong sales of licensed merchandise and benefit licensees and retailers.  Gummy Bear is one of the first characters to achieve that through skilful use of the new opportunities provided by the internet.

Between January 2008 and August 2009, unique visitors per month to increased 480% to 130,000.

In the same period, page views increased 700% to 360,000 and Funny Gummy ecard unique visitors per month rose 260% to 52,000 & page views 270% to 99,000.

Gummy Bear videos are among the top 60 most viewed for all musicians worldwide on YouTube.  The dedicated Gummybear YouTube channel attracted an average of 300,000 daily video views in September 2009, up 1,500% year-on-year.  Total views now exceed three quarters of a Billion.

Almost one million Gummybear songs have been played on the character’s MySpace site and Facebook friends increase by about two thirds every quarter year.

Unlike most of the other characters to be shown at BLCEE, Gummy Bear’s merchandising success actually began in that region.

In Greece, food products company Ifantis adapted a Gummy Bear music video for a TV commercial and the public there have fallen completely in love with the character.  The music album sales are currently thirty times platinum.

So far, 12 merchandise licensees for over 50 products have signed and are launching throughout 2010.

Ifantis will extend their campaign to Bulgaria and Romania this month.

Gathering in Budapest in support of Gummy Bear and on hand to meet licensees and retailers will be the animator of Gummy Bear, the music label people from various countries in the region and AT New Media, the exclusive pan-European licensing agent.

“We all know that licensees and retailers traditionally rely on TV series for merchandise sales,” says Paul Comben, CEO of AT New Media, “But they are learning fast that children and parents get more and more of their entertainment online and 750,000 web viewings of Gummy Bear means huge pent-up demand for merchandise.”

Contact Paul Comben, +44 7931


Sunny Days For Gummybear in Greece

14 01 2010

Popular internet music character Gummybear has become a  hot property for licensing due to a TV commercial

Gummy Bear License info

Gummybear is a very popular internet character with music singles and albums, who has enjoyed tens of millions of views on YouTube and is now the most popular character in Greece, following a TV advertising campaign by salami product company Ifantis.

Ifantis adapted the internet animation for the song ‘I Am A Gummybear’, to promote its processed meat product and the colourful video and catchy tune have captured the imaginations of Greeks.

Universal Music is responsible for distribution of music and DVDs in Greece and has enjoyed a massive sales success, with over 300,000 units to date and still going strong – a huge number in the Greek market, where a record qualifies for platinum status at just 6,000 sales.

Gummybear character costumes manufactured by UK-based Rainbow Productions have been appearing on Greek television shows and at live events in shopping malls.

Exceptionally high levels of interest in Gummybear from licensees and retailers in Greece are leading to multiple agreements being concluded and products launched throughout 2010.  They so far include retail plush, leisure plush, bags, stationery, sugar confectionery, chocolate Easter eggs, towels, beach toys and books.

A licensed promotion with Greek tabloid newspaper Espresso for collectable stickers and albums will be television-advertised for 6 weeks from mid-January.

AT New Media is the exclusive licensing agent for Gummybear in the European Union.  The company’s AT Merchandise division is well-known for managing the worldwide licensing programme for Crazy Frog.  Similar to Gummybear, Crazy Frog was a popular internet animation made popular through television advertising by mobile phone content company Jamster, which led to great licensing success.

“The huge success in Greece proves to companies there and in other countries that Gummybear deserves serious consideration for licensing,” says Paul Comben, Director of AT New Media, “We will be inviting advertisers of family food products to borrow the same formula and we will be urging merchandise licensees and retailers to capitalize upon the character’s online and offline popularity.”

The Ifantis advertisement can be viewed on YouTube at

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