Develop Award nomination in the Best Use of a License or IP category for Mr Bump iOS game

5 05 2011

Congratulations to official licensee Digital Goldfish

Click Image to Download!

It is with great pleasure, AT New Media can announce that the official licensee for the Mr Men and Little Miss iOS app game project, Digital Goldfish, has been nominated for a prestigious Develop Award.

The award nomination is in the Best Use of a License or IP category and it is amongst some pretty major league brands.

For your information the other titles in the nominations list are:

Angry Birds Rio (Rovio Mobile)
F1 2010 (Codemasters Birmingham)
FIFA Superstars (Playfish)
GoldenEye 007 (Eurocom)
Jenga (NaturalMotion Games)
Michael Jackson: The Experience (Ubisoft Paris)
Mr Men / Little Miss (Digital Goldfish)
Need For Speed Hot Pursuit (Criterion)

Congratulations to everyone nominated, especially Digital Goldfish 😉

For more information on games licensing opportunities for the Mr. Men and Little Miss characters, please contact Simon Kay


Mr. Bump off and running…

15 11 2010

Sales surge for Mr.Bump Game

Mr.Bump is off and bumping!

It broke the top 100 games in the UK on the App Store on Day 1.

FreeAppADay feature over the weekend also assisted with sales growth

The game has also got featured by Apple so things are looking up for Mr.Bump

Furthermore, here is the promo video for you to all to view if you have not purchased the game yet:

Further Mr.Men AND Little Miss games to follow in the coming months….

Mr.Bump Game now Live on iPhone

11 11 2010

First of multiple character releases….

Mr Men & Little Miss License info

For those who follow our Blog and do not follow us on Twitter, I can confirm that the the first in a series of Mr. Men Games for the iPhone launched yesterday

Mr. Bump can now be downloaded through….

The game is for all fans of the Mr.Men and with the 40th Anniversary of the Mr.Men coming along in 2011, this is a timely launch

More character games following the principle of the books, will be available throughout 2011, including Mr Tickle, who is the brand ambassador for the Mr.Men and Little Miss characters during the Anniversary year.

Mr Bump App goes Live Tomorrow…

9 11 2010

Exciting News for the Mr. Men

It is with great excitement that AT New Media, can announce that the long awaited arrival of the Mr.Men and Little Miss franchise on the App Store in the form of a game is nearly upon us.

Yes the Game has been approved by Apple and will be LIVE tomorrow.

Mr. Bump has the honour of leading the Mr.Men in the Games World and we believe you will all enjoy the experience.

We will post the official link here as soon as we can tomorrow 09/11/10

Watch out for more fun with the Mr.Men in the coming weeks and months as more character led games are released.

Yes, it is true, you may play the games just like you read the books. Which character will be next? Watch this space.

Mr Bump iPhone Game submitted

2 11 2010

Apple Approval in Process

Not long to wait now. Keep those fingers ready. The 100% Official first instalment of the Mr.Men and Little Miss characters on the iPhone is set for release in days.

The clock is ticking and the release of this fantastic game, developed and published by Digital Goldfish is imminent.

As soon as it is live, we will insert the short-code on to our site, right here.

This is an exciting project for AT New Media and the Licensor Chorion, with whom we have been working closely to expand the brand in to the gaming sector.

And, it will not only be Mr Bump….Look out for more of the Mr. Men and Little Miss characters in their own games soon

Mr. Men and Little Miss for Console

27 10 2010

Pitches are coming in and decision due…

Mr Men & Little Miss License info

We are intrigued by some of the interest coming in for the Mr. Men and Little Miss characters where the console game market is concerned.

Hot on the heels of the exciting iPhone Game deal with Digital Goldfish (out soon), the current console lifecycles mean there are interesting opportunities for these great characters.

No, not just DS, but come early 2012, XBLA, PSN, with Move and Kinect. Just think of the active fun you can have with these characters.

The interest has further been increased by new major promotions that are now underway in Australia, the UK and the US.

The three major promotions this autumn are all for its hit global fashion and novelty brand Mr. Men and Little Miss.

In Australia and New Zealand an all new Mr. Men character, Mr. Mo, has been created to support the national and global men’s healthy charity initiative, Movember. He is set to make his introduction as the ambassador for Movember 2010. Easily recognisable thanks to his giant, bushy moustache, complimented by a distinguished red top hat and bright blue nose, Mr. Mo is a confident and quirky guy. He’s modern, enjoys socialising and is particularly keen to express his personality via his moustache which he is very proud of! The Mr. Mo promotion is exclusive to all 283 Target stories across Australia.

In a separate promotional deal, UK based eyewear retailer, Specsavers, has enlisted the help of the Mr. Men to mount its latest multi million pound nationwide cross-media promotional campaign featuring Mr. Happy who “should have gone to Specsavers”.

The comic campaign is launched with heavy TV advertising mid October and print, in-store and online advertising run throughout the rest of 2010. The opticians’ high street outlets have also received a Mr. Men makeover, with the iconic and colourful characters taking centre stage in Specsavers stores up and down the country.

Specsavers and the Mr. Men will took over the homepage of for a day on Friday 15 October, when web visitors were able to take an optical tour of Happy Land. They can watch the full TV commercial and view all related offers.

Richard Holmes, Specsavers’ Marketing Director explains: “The Mr. Men’s ageless appeal suits the campaign’s broad target audience and is well-suited to presenting several free offers together, in a coherent and memorable campaign. I think people are going to enjoy it.”

In the US, Arby’s, a national quick service restaurant, is gearing up for their Mr. Men and Little Miss promotion which runs October 2010 through January 2011. All 3,500 participating stores will feature six unique character figurines including Little Miss Sunshine, Mr. Tickle, Little Miss Daredevil, Mr. Happy, Mr. Strong and Little Miss Helpful. Over 2.5 million premiums and branded meal bags will be distributed. The promotion will be supported with in-store marketing such as signage, counter cards and window-clings along with a robust consumer marketing campaign through Facebook, twitter, online advertising, and a splash page on arby’

So, if you also believe this classic brings a truly wide demographic and territorial appeal to make compelling interactive games a success on multiple platforms, you should look in to this further. The growing success the brand has across Europe lends itself to the sector as whole where games are increasingly accessible to wide audiences and few brands have that universal appeal. This one does!

Mr Men and Little Miss iPhone Games Confirmed

28 09 2010

Digital Goldfish to produce first Mr Men and Little Miss Game Apps

It is now OFFICIAL. The Mr Men and Little Miss characters are to be brought to life through interactive game experiences on the iPhone and iPad, through a licence agreement between developer Digital Goldfish and brand owner Chorion.

This is the first move for these great characters in to the interactive games market and marks a momentous occasion for the popular evergreen brand, which has sold over 100 million books in its history.

The Mr Men and Little Miss game Apps will be character driven and will be for every fan who loves the humour and excitement that emanates from these fantastic characters.

In a deal brokered by AT New Media on behalf of licensor Chorion, the Apps will bring life to key characteristics of the 83 Mr Men and Little Miss characters.

The first title in the series will feature the ever-popular Mr Bump in his very own game and accompanying App. Featuring simple pick-up-and-play gameplay, intuitive controls and that “one more go” addictive factor, the games are sure to appeal to players of all ages. It will also be available next month!

Lisa Macdonald, Head of Digital Licensing said, “The conceptual work from Digital Goldfish was perfect for the direction we want to head in with the Mr Men and Little Miss characters, as we extend them in to the gaming sector. We have also been impressed with the commitment shown by our agent AT New Media in bringing this opportunity to fruition. They will be working with us on additional gaming projects for the Mr Men and Little Miss characters over the coming months.”

“David Hamilton, Managing Director, Digital Goldfish, said “We are delighted to be working with Chorion on the Mr Men and Little Miss franchise; we all grew up loving these characters and feel that they will work very well in the App Store. I would like to thank AT New Media for doing what they do best, by introducing such big licenses to the digital media sector.”

Simon Kay, Business Development Director of AT New Media said, “We are very privileged to be working on such a premium brand and achieving strategic licensing objectives for Chorion in the interactive games market. This is the first stage of a multi-platform plan, which will take in additional platforms over the coming months and years.”

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