Brands (Sales)

Multi Platform Interactive Rights Licensing

Sales of Worldwide Interactive Games, Gaming, and Content Rights for Brand Owners and Agencies

Read an outline of some of our Current Projects here

AT Brands offers strategic and management consultancy together with agency representation services for brand owners who wish to maximise opportunities and revenues for their intellectual properties in the interactive, online, mobile, digital interactive television or interactive games AND CONTENT markets. In the majority of cases this covers all PLATFORMS including Console, Handheld, Mobile, Apple, IDTV, Casual (Web), In Flight, and Coin Op (SWP/AWP/VAWP/FOBT) through to SOCIAL NETWORKS, VIRTUAL WORLDS & Online Gaming/Gambling (“platforms”), amongst others including Virtual Goods.

This is achieved through the development of new media licensing strategies and/or individual project concepts and sales per applicable platform for the brands and concepts represented.

Key staff have delivered Games and Content Licensees for a wide range of global organisations, sports federations, player representatives and media companies check out our references here

AT Brands works with its clients on either:

1. Developing full New Media licensing strategies
2. Executing specific interactive projects by territory and by platform, as part of an overall
cohesive marketing strategy for each client’s Intellectual Property.

Key services offered are:

• Rights and Platform Review. Establish what rights are available
• Discuss objectives and devise the list of target licensees per platform
• Locate high quality licensees
• Ongoing status reports
• Pitch documents and proposals
• Negotiate with licensees on proposed commercial terms (often vary by platform)
• Contract and approvals guidance
• Dispute resolution
• Licensee performance reviews and renewals

Main benefits to licensors and agents:

• Saving management time for running the core business
• Access to concentrated expertise and understanding
• Knowledge of premier licensees in these categories
• Introductions to new and important licensees
• Negotiation of the best available licensing terms
• Cost-effective and smooth-running licensing process
• Ongoing availability of a team who have the ability to demonstrate knowledge of the
sectors and platforms and drive up revenues
• Long-term competitive advantage and stakeholder value.

Free to you: 1) Initial consultation meeting, 2) No employee expenses: tax, insurance, national
insurance and workspace.

Terms are based on the time devoted to your company on either a fee, commission or combination
approach, plus reasonable applicable expenses.

For more info on this license contact


5 responses

24 06 2010
24 06 2010
Multiple E3 Opportunities « AT New Media Licensing

[…] AT Brands […]

23 08 2010
9 09 2010
22 10 2010

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