Space Heroes Universe – A Brand Profile

17 05 2013

Now available for EMEA Merchandise Licensing

Join the Universe by clicking this image and see more.

Join the Universe by clicking this image and see more.

Before we (AT New Media and our partners in this space – Virtual World Licensing) agree to work with App, Virtual World or Gaming Brands, we look at the level of ‘Toyetic’ appeal the Brand has, and how easily it will translate into other types of merchandise.

When looking at Space Heroes Universe, our analysis revealed a very high rating for Toyetic appeal & merchandising potential. Space Heroes is one of the most highly Toyetic Virtual World brands we’ve looked at.

Once we were assured of this fact we began to investigate the story behind the Brand itself, and it’s a compelling narrative:

Shadowbot. One of many great characters in Space Heroes Universe

Shadowbot. One of many great characters in Space Heroes Universe

  • Created by an award winning developer in Australia.
  • A true multi-media Brand, with Virtual World, Apps, animated cartoons released via digital channels inc. YouTube.
  • A roadmap for development that’s platform-agnostic evolving from a traditional web-based context to a mobile future
  • Available in 15 languages.
  • Strong back story featuring the perennially attractive themes of Space, Heroes & Villains.
  • Strong character universe supporting all major merchandising categories.
  • Ongoing heavyweight marketing campaign.
  • A parent-friendly approach – focused on fun, but considering age-appropriate content,  safety and privacy
  • Massively engaged user base.
  • Opportunity for integrated marketing i.e. promotion of licensed physical products in the online experience.
  • Recognition from kids and parents, having secured Creative Child Magazine’s 2012 Game of the Year as well as the Mom’s Choice Awards Silver Medal and a Parent’s Choice Approved Award.

Based on this heavy hitting Brand story, we’re currently working to rollout Brand Licensing across EMEA for Space Heroes Universe.

To find out more about how acquiring a Space Heroes Universe product license can work for you, please email:

Simon Kay or  Steve Reece


Did somebody say FREE #Carmageddon IOS App tomorrow? Yes we did. Watch it please.

9 05 2013

iOS version of classic racer Carmageddon is FREE tomorrow. 

Click to download for free as oopposed to £2.49 on Friday 10th May (all day too :-))

Click to download for free as oopposed to £2.49 on Friday 10th May (all day too :-))

AT New Media often establishes gaps in the markets within which it works.

Whether that be a brand for a game or gaming experience or a merchandising opportunity for a game brand, we have spotted a few over the years.

Now, one of the more intriguing stories for us over recent times has been Carmageddon. OK, somewhat aggressive for many, but for many gamers, this is a franchise they tend to love.

So, we have to support our objective to get merchandise licensees to partner with this evolving great by sharing the news that, yesterday, Stainless Games announced that on Friday the 10th of May, their amazing iOS Carmageddon app will be completely FREE for 24 hours. If you do not have the app yet, this will be the day to get it for FREE!

Here is the link and be sure to click it on Friday if you want Carma for FREE!

About Carmageddon
Carmageddon is the original freeform driving sensation, where pedestrians (and cows!) equal points, and your opponents are a bunch of crazies in a twisted mix of automotive killing machines. The game features anarchic drive-wherever-you-like gameplay and over-the-top surreal comedy violence. It’s the racing game where racing is for wimps.

Now the same Mac & PC classic that was BANNED AROUND THE WORLD is back and available on Android phones (from Friday 10th May) and tablets!

Carmageddon features real-world environments that have been turned into killing fields, where the locals stay out on the streets at their peril. As well as using your car as a weapon, every level is sprinkled generously with power-ups that have a vast variety of mad effects, adding a whole extra level of craziness to the proceedings. In every event you have the option to “play it your way”… Waste all your opponents, kill every pedestrian, or (perish the thought) complete all the laps. Oh and watch out – the cops in their super-tough armored patrol vehicles are lurking, and if they catch you being bad they’ll be down on you like several tons of cold pork!


  • 28 dangerously deranged Opponents
  • 11 wildly exhilarating Environments
  • Career Mode featuring 36 satisfyingly violent Levels
  • Race and Wreck opponents to unlock 30 playable cars!
  • Multiple control methods: digital, analogue (mix ‘n’ match), tilt
  • Edit your control layout in game to your preferences
  • Comprehensive Action Replay System
  • Environment maps and other special effects
  • Enhanced pre-lit environments
  • Buckets of gibs
  • Tons of laughs
  • High resolution and widescreen device support
  • Supports phones and tablets
  • Plus the opportunity to make in app purchases to unlock ALL the cars (apart from the secret one) and ALL the races!
  • Carmageddon requires Android 2.3.4 or later.

If you want to talk about bringing Carmageddon merchadise opportunities to fruition, you can do this with AT New Media now. More games in the franchise are also on the horizon so watch the chart performance tomorrow and see what the uptake is which will demostrate the opportunity.

Check out #HungrySharkEvolution and @FGOL news on @AppAnnie for March. #Performing

9 05 2013

Note: “Top Publishers by Game Download – Google Play” and Note: “Top Game Apps by Monthly Downloads” – iOS

Hungry Shark Evolution was doing the business in March and continues to do so. Click App Annie to see all the details

Hungry Shark Evolution was doing the business in March and continues to do so. Click App Annie to see all the details

Sometimes, pictures tell a thousand words…

March proved to be the great independent verification of the performance of Hungry Shark Evolution on Google Play AND iOS.

If you click on Annie, she will tell you how well Hungry Shark Evolution and their publisher Future Games of London did in March.


Officially and independently.

Did we not, tell you so….

Come on… Get with it and look at the merchandising potential on this. We called it but again you did not believe. There is still time to join in and take a bite out of this growing opportunity

Contact us for more information.

All new UK/EMEA brand licensing program for hit virtual world @spaceheroesuniverse

3 05 2013

Bubble Gum Interactive partners with Virtual World Licensing and AT New Media for Space Heroes Universe Licensing program in UK and EMEA

Join the Universe by clicking this image and see more.

Join the Universe by clicking this image and see more.

Sydney, Australia – 2nd May 2013 – Bubble Gum Interactive, the award-winning developer of highly compelling games, today announced the start of a new licensing partnership with Virtual World Licensing & AT New Media to focus on their rapidly growing kids online game Space Heroes Universe!

With a true focus on storytelling Space Heroes Universe is a multi-platform brand experience with an epic intergalactic adventure being told via the virtual world, mobile games and an animated cartoon series. Nearly 2 million players from around the world have signed up for adventure. In the free-to-play game, kids can personalise their hero, adopt virtual pet Kritterz, make new friends and explore an ever expanding galaxy full of quests, adventure and fun. Rated E for Everyone and certified kidSAFE+, Space Heroes Universe is a hit with kids and parents, having secured Creative Child Magazine’s 2012 Game of the Year as well as the Mom’s Choice Awards Silver Medal and a Parent’s Choice Approved Award.

Virtual World Licensing & AT New Media are leading UK based licensing agencies specializing in the world of gaming and toys. With a team of interactive games and toy licensing experts they represent a growing portfolio of global game brands. Leveraging core brand strengths they create high performing toy and merchandising opportunities that extend these virtual brands to the physical world.

“Whether exploring the galaxy in our award-winning kids virtual world, jetting off for adventure in our mobile game or following the adventures of our space heroes in our online cartoons, our fans are continually looking for new ways to enjoy the Space Heroes Universe! story.” said Phil Mason, CEO, Bubble Gum Interactive “Virtual World Licensing & AT New Media understand the unique nuances of game brands and will no doubt bring some amazing Space Heroes Universe! merchandise to our European fans.”

“Space Heroes Universe is precisely the type of property we look for with a unique and compelling story that can translate into a successful merchandising program.” said Steve Reece, CEO, Virtual World Licensing “With its strong UK presence and a rapidly growing fanbase in the EMEA, we’re certain Space Heroes fans will be delighted to extend their experience.”

Kids can strap on their jetpacks, fire up their starjets and blast off for adventure at

About Bubble Gum Interactive
Bubble Gum Interactive is an independent game development studio headquartered in Sydney, Australia. Our mission is to create compelling and engaging gaming experiences with a focus on fun, creativity, quality and story. Our first game, Space Heroes Universe! is a multi-award winning kids virtual world in which players create their own hero and explore a galaxy full of fun and adventure. Our first game for mobile, Jetpack Jinx is available for Google Play and Apple iOS with more games launching in 2013. Discover more at

About Virtual World Licensing & AT New Media
Virtual World Licensing was founded by Toy industry veteran Steve Reece to facilitate the entry of digital brands into the toy market. Steve previously worked for Hasbro, Activision and Imagination. He has managed Toy companies and ventures trading in over 60 countries worldwide, managed in excess of 200 commercial & licensing contracts and worked with brands valued at $billions in value. AT New Media is run by Simon Kay, the company offers consultancy and agency services that are solely focussed on licensing opportunities within the digital games, and gaming market. For more information, please go to or

5 Features Of Apps With Top Selling Merchandise…..

7 12 2012


Characteristics of Apps That Sell Merchandise!

AT Merchandise

This post was co-written with Steve Reece. Steve also asks AT New Media CEO, Simon Kay his views on the market. 


You’d have to have been living under a rock to have missed the massive merchandising success of Angry Birds .

So does this mean you can stick out merchandise on any App and see it fly…? Alas no!

There are several fundamentals to consider:

1. Massive Metrics – if you just launched your App and have about 7 downloads, it clearly won’t be credible for merchandising! Even if you have a couple of hundred thousand it is unlikely to particularly influence anyone. You need to be talking about millions, and ideally tens of millions if not hundreds of millions. Clearly only so many achieve these metrics, but if you expect big merchandising success without millions of App downloads – sorry, but experience suggests you’re probably dreaming!

2.Strong Brand Identity – if you have millions of downloads of a very generic style App you will still struggle to find Licensees. The reason why Licensees pay to use Brands is because there is strong Brand awareness, which will help them sell more products. Without distinctive and strong Brand identity you have next to no chance!

3. Characterisation – characterisation is critical in many Categories – not least of which would be Toys, Gaming & Publishing, which drive a large percentage of the Licensing opportunity. So in the same way as you need a strong Brand, you also need strong characters in order to translate your Brand from the digital world to the physical world.

4. Apps with existing Licensing Programs – the first person to License your Brand takes the most risk – their investment will either pay back, or prove to be wasted if your Brand does not translate into merchandise sales. But once you have your first Licensee on board, you instantly become a less risky proposition for other Licensees.

5. Cross-promotion – traditional media companies would kill (metaphorically, not actually we hope!) for access to the Marketing opportunity offered by massively downloaded Apps. How can you cross promote merchandise within the App experience? Not sure? Well you need to figure it out, as this will make your Brand substantially more attractive as a commercial opportunity!

For sure there are other factors, but consider these carefully before investing time, effort and money in a Brand Licensing program.

If you feel your App Brand meets all 5 factors, or if you want to find App Brands which do, feel free to drop us and Virtual World Licensing a line!


Here’s a Q&A session with Simon Kay, CEO of At New Media directed by Steve Reece of Virtual World Licensing (VWL):


VWL: What makes you think that there is a significant opportunity for merchandising from App Brands?



VWL: Why will manufacturers & publishers be missing out if they don’t feature App originated Brands in their License portfolio?



VWL: What extra opportunities come with App Brands that perhaps aren’t there with other media?



VWL: How many App Brands are out there with significant enough presence & following to drive significant merchandising sales?



VWL: Which Product Categories do App Brands most closely fit with?



If you would like to discuss how you can connect with this ever significant sector why not contact AT New Media and Virtual World Licensing.

Is it time for you to work with us? Shall we make something together?

12 11 2012

Believe in AT New Media? Contact Us, and see how we can bring your gaming and merchandising together, be that real or virtual. Or both..

OK, so we may be a brand licensing company, but we are focused on the games and gaming business at all levels, are small, and hence able to make quick decisions on new opportunities.

Over the years we have done this pretty well with projects that have covered both merchandising and digital licensing.

But in most cases, if not all, we have been helping others to find their way in the sector.

So, is it about time we started making our own products?

Well, the time could be coming.

For the best part of 10 years AT New Media has been working in the games and gaming business bringing many companies and brands together from traditional T-Shirts to virtual cars to branded online casino games.

We have countless numbers of case studies where games and gaming together with merchandising have delivered very good results and we feel our knowledge and connections should be used in many more productive ways.

If you are a developer or more importantly investor and want to connect with a company that knows games and gaming and what it takes to deliver multiple revenue streams through brand licensing and merchandising from what is a fantastic and convergent sector, then talk to us.

Who knows where it could lead.

Contact us to learn more and feel free to look through this Blog to see some of our work. Yes, just some of it.

Hungry Shark Evolution will arrive on iOS tomorrow. Get ready to watch the charts…

24 10 2012

Swimmers Beware – Hungry Shark Is Back!

Teaser posted to Facebook. Arriving shortly. Click to go straight to purchase limited edition Great White Plush

The eagerly anticipated new episode in the game series – Hungry Shark Evolution – will be available for download tomorrow!

The news is set to cause huge excitement amongst gamers who have already made Hungry Shark one of the world’s most successful apps.

The game sees players taking the role of a shark as it attempts to become the biggest and baddest predator in the sea by eating up everything in its way. The simple yet effective and incredibly addictive gameplay has attracted a massive worldwide following and 35m downloads have been recorded via iOS and Android over the last two years.

Hungry Shark Parts 1, 2 and 3 have all been hits – Part 1 has been the No.1 free app in 48 countries and Part 2 has hit the top spot for paid apps in 17 countries. Now Hungry Shark Evolution takes the franchise into uncharted water as the first in the series to feature 3D graphics, with brand new gameplay that sees the player chomping around a huge, diverse aquatic world full of wonder and danger and growing from a baby Reef shark into a ten ton Great White!

iOS users will be able to download the brand new game from tomorrow with an Android version following shortly after. FGOL will regularly release content to support the game through updates, new features, levels and challenges.

The game’s popularity has attracted the interest of the licensing community and AT New Media has recently brought on board Mishme

Limited Edition Hungry Shark Great White Plush now Available. Get yours in time for the launch of Hungry Shark Evolution tomorrow. Click to buy.

for a messaging service that allows users to send friends and family animated mobile messages that are read out by an avatar of the game’s Great White character. Also on board are Battle Ant for Hungry Shark plush, whilst AT New Media is looking to work with other partners – across sectors such as collectibles, plush, and resin figures – that want to do something special with the game’s range of distinctive shark characters.

“Excitement has been building about Hungry Shark Evolution for some time, so now it’s finally here the app is going to fly off the digital shelves!” says Simon Kay of AT New Media. “This gives a tremendous boost to our existing licensees and makes the brand an even more attractive prospect to future partners.”

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