Shoot Wagering Slot continues to score..

24 11 2016

Mobile version from Microgaming now available.. Retro Soccer Annuals seen in their prime. Licensor support from AT New Media.

Now in to it’s second season, we hope there is no second season syndrome for the official Shoot annual online wagering slot.

Shoot The Voice of Football Logo

Contact AT New Media to find out more

Just like our beloved AFC Bournemouth, we hope the new mobile versions of the game will continue to be worthy of the Shoot title.

Bringing back memories of footballing greats from yesteryear and an age when you felt you could relate to footballers a lot more than perhaps you might today.

You can play the game on multiple operators and enjoy some classic mini games.

One example can be seen here in the original online version when the game was first released.

Click this text to see the original Shoot wagering slot in action.

We are actively seeking a partner for social casinos, so if you are interested, please do get in touch.

Whether you are a developer, publisher, brand owner or agency, we welcome new interest in the sector and how we may be able to support your objectives.

Contact us for further information.


Shoot! Slot launches today….

9 05 2012

AT New Media helps another brand enter the slots market…

ISLE OF MAN – Microgaming (, the world’s largest provider of online gaming software, is delighted to announce that it is launching the Shoot online slot game today.

Football fans and online gaming enthusiasts have been waiting for this release, based on the iconic Shoot brand, for months and will not be disappointed! Microgaming, in association with Pedigree Group Limited, Principles of the Shoot brand, has developed a brand new online casino game featuring the well-loved imagery from the top football magazine.

Featuring some of the greatest footballers of all time, this big, 50 pay-line game, has a nostalgic retro feel allowing players to relive a by-gone era of the game accompanied by superb graphics and an excellent soundtrack.

A big attraction in Shoot is its Trade ‘Em Bonus, from where two other bonus features can be accessed. When 3 or more Bonus Scatter Symbols appear on the five reels this generous second screen feature is triggered, and the player is awarded 4 picks of the legendary Shoot trading cards. These picks will award win values or special tokens which will gain players’ access to a great Magazine Bonus or to a Free Spins Bonus.

Roger Raatgever, CEO, Microgaming, comments: “Microgaming is pleased to kick off the summer with our exciting new game, Shoot. We are pleased to be associated with this renowned brand, which is held in high esteem by so many, as it captivated generations of football fans in the past. We hope the launch of this game will not only satisfy existing gamers but attract new players, whether they are football fanatics or not!”.

Licensing agent, Bulldog Licensing Limited, represents the rights to the brand, and has worked on the deal with digital specialist AT New Media.  Both companies are excited to see the launch of the new game.

Simon Kay, CEO at AT New Media, adds: “When deciding who should provide the software for this innovative online slot, Microgaming’s reputation as an industry leader, coupled with its respect to the iconic Shoot brand, made it an easy choice. We cannot wait to see the response from players!”


AT New Media is pleased to have assisted Bulldog Licensing with their client’s move in to this sector.

If your brand or clients are interested in hearing about how it can navigate the growing online casino slots opportunity, please contact us for more information.

We help Bulldog and Pedigree take SHOOT to the Online Casino

28 02 2012

Microgaming announce agreement to take Shoot!

The world’s largest provider of online gaming software, has announced details of a new agreement with Pedigree Group Limited, the owner of the iconic Shoot brand, to develop an online slot game that will be launched this summer. The agreement has been brokered by licensing agents Bulldog Licensing Limited, who represent the rights to the brand, and who worked closely together with digital specialist AT New Media. It will see the company develop a brand new online casino game featuring iconic imagery from the top football magazine.

Shoot has captivated successive generations of football fans with sharp, incisive writing and contributions from the stars of the game, from Bobby Moore and Alan Ball right up to modern day legends such as Frank Lampard and John Terry, before moving into the digital era by becoming the first football magazine to be made available around the world on the Web. Today, Shoot continues to be recognised as one of the most respected and widely read sources of football journalism in the UKand is accessible through, via a mobile app from iTunes, on Android and in print through the hugely popular Shoot Annual.

The Microgaming agreement will add to an already strong programme of merchandise and activity on the Shoot brand. Bulldog has already announced deals with companies including Peter Black for a host of products exclusive to M&S, Portico for greetings cards and gifts, and Samuel Eden for socks, Poetic Gem for adult apparel and Iron Gut for framed wall art.

Roger Raatgever, CEO, Microgaming, comments: “There is a summer of soccer ahead and we will have a market-leading game with Shoot! that will kick it off in style.  We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport. There will be no substitute!”

“We are delighted to be announcing this new deal,” says Bulldog MD Rob Corney. “Online gamers like brands they know and can identify with and Shoot fits the bill perfectly. This agreement once again highlights the brand’s huge versatility!”

AT New Media’s CEO Simon Kay said, “The SHOOT brand has great potential in this sector and it has been a pleasure working with Bulldog and Microgaming on bringing this opportunity to bear.”

If you are wondering if your Brand has the potential to move in to this growing sector and need support and assistance to do so, please contact Simon Kay

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