Hungry Shark Promotions during Shark Week pay dividends.

15 08 2013

Fans bite off more than they can chew during Shark Week extravaganza 

Shark Week plush price promotion continues for a few more days. Click to see more

Shark Week plush price promotion continues for a few more days. Click to see more

Across the board, both in terms of game downloads, app content sales, and plush collectible sales, Shark Week on the Discovery Channel proved a massive catalyst again for Hungry Shark.

Fans are loving the game and their limited edition Hungry Shark Great White plush.

If you are looking for a summer promotion that encompasses apps and great merchandise in the middle of August in 2014, you can bet this franchise will be successful again.

Why not take a bite out of it and contact AT New Media for further details on how you can engage with the Hungry Shark brand over this key time of year.

If you have not played the game yet, you can get it via the following links (Free)

If you are interested in the plush (limited edition offer around the week of Shark Week and the one after), you can find out more here:

Finally, we are seeking new merchandising partners for Hungry Shark for now and in to 2014, so please contact us for further information.


Future Games of London: 50m downloads to date, 40m target for 2013

16 01 2013

Milestone for Hungry Shark developer as it heads to PC and Mac

More Hungry Sharks in action. Plush available. Click Image to get yours

More Hungry Sharks in action. Plush available. Click Image to get yours

As reported in today, Hungry Shark developer Future Games of London has passed 50 million downloads of its games on iOS, Google Play and the Amazon App Store – and is targeting as many as 40 million more in 2013.

This is great news for the company and key franchises like Hungry Shark on which AT New Media has been working.

To celebrate this news, the January sale of the official Hungry Shark Great White plush has started via licensee Battleant.

They have reduced the pricing on the official plush toy to £8.99 for the UK and $11.95 for USA and AUS with immediate effect to celebrate this news. Click the image above to be taken to the Taymai store to get yours now.

If you are interested in learning more about Hungry Shark and the merchandising opportunities available, please contact AT New Media.

Worms™ Collectible Keyring Plush Launches – Available Now

17 01 2012

IGS announce the arrival of the collectible WORMS™ Mini Keyring Plush

We have great pleasure in announcing that the Worms™ Keyring Plush collection from IGS is officially launching today!

The new range is officially licensed via AT New Media by Worms™ creators Team17 and is a highly detailed series of plush with an initial line of 4 different characters to collect – Original Worm, Army Worm, Pirate Worm and the Super Sheep. In addition to the keyring format, product is also available in multiple traditional collectible plush sizes.

The plush is set to be a must-have for all fans of Worms™ – the hugely successful, award-winning turn-based strategy video-game franchise that boasts millions of players worldwide.

The new range adds to a constantly evolving product line-up for Worms™, which also includes apparel, squeezies, mugs, figurines, collectibles, and more. New partners are currently being sought for multiple product categories and there will be many more exciting game announcements from Team 17 in the coming months that will lend considerable impetus to the brand’s burgeoning merchandising programme.

Simon Kay, CEO of AT New Media, the merchandise licensing agency partner of Team17 says, “These products are fantastic and are part of the long-term plan to build the Worms™ merchandising programme to evolve with the games themselves. Worms™ is a perfect fit for collectibles and there are very few game brands that can offer the depth of themes and customization these guys can.”

If you want to get some for yourself you can see them Incoming now on the official Game on Stuff Facebook page:

For more active visibility on Worms™ please visit the official Facebook fan page

More WORMS™ partners will be announced soon.

3 05 2011

Additional Product Categories to compliment existing deals on the horizon…

Don’t be scared. It is true that the WORMS™ are Incoming! Later this year you will begin to see the first Officially licensed products reach the European and Australian markets.

The US will follow also. We would like to take this opportunity to thank the interactive games and merchandise licensing market for their interest and excitement about this fantastic opportunity.

Over 15 years of games history across multiple formats puts WORMS™ in a special place.

With this being the first move ever for the brand in to merchandising, the depth of character and irreverent humour  is set to be a success. Click on the image above for more info on the licensing opportunity.

First Worms™ Merchandise Licensees are Signed and Incoming!

21 04 2011

Team17 and AT New Media confirm first partners

  Birmingham, UK, April 21 2011.  It has not taken long for the hugely popular videogames franchise Worms™ to connect with merchandise licensees and retailers. Worms™, which celebrated its 15th anniversary in 2010, is a bestselling, award-winning and hilarious turn-based strategy videogame with so many assets that are great for merchandising.

 Gaya Entertainment and IGS Corporation are the first licensees to join the initial merchandising push for Worms™ across Europe which will see initial products ranging from large plush and squeezies through to beanies, keyrings, and ceramic mugs marketed. Team 17 expect the initial products will be available later this year.

With such quirky characters, cutely designed and bursting with personality, the potential for plush Worms™, Worms™ toys and figures is a huge untapped market.  Alan Perrie, Head of Global Marketing, Team17 Software Ltd  says, “Even the weapons have more personality than some video game characters, with classics like the Super Sheep, Concrete Donkey, and Banana Bomb. We, like many others, can’t wait to get our hands on the first plush products”.

Simon Kay, Business Development Director of licensing agency, AT New Media continues, “We are so thrilled with the response to this opportunity and in a competitive market. However once you get immersed in the world of Worms™, merchandise licensees begin to see the vast potential and also the points of differentiation that make it a great option with all the core elements for merchandising and longevity fully present.”

 Across multiple product categories, the ability to customize the Worms™ with a ridiculous array of hats, hair, hands and glasses; its extensive variety of crazy, surreal and hilarious weaponry, and its hilarious audio, with a large number of memorable catchphrases and taunts shouted by the worms during the course of battle, such as…”I’ll get you!”, “Revenge!”, “Stupid!”, “Traitor!”, “Incoming!” and “You’ll Regret That!” is very exciting.

With millions of players and fans, its irreverent mix of ludicrous action-strategy captivates and entertains audiences of all ages worldwide. With number 1 hits on Xbox™LIVE Arcade, PlayStation® Network, Apple’s App Store, Steam for PC, and with exciting new titles yet to be announced, this is set to roll and roll.

Additional licensing agreements will be announced soon covering additional plush, toy, and collectible product categories.

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