Samples – Casino Slots

Contact AT New Media to find out more

Over the years AT New Media has assisted numerous licensors and agencies with a review of digital games and gaming markets in to which they could license their intellectual property.

This among many others has included some of the World’s most recognised Broadway Musical Brands.

AT New Media offers support to brand owners who wish to extend their brand in to multiple or specific sectors and this area of our work focuses on the online slots and bingo sector.

The objective of this specific project was to support the move of shows including but not limited to Chicago, Million Dollar Quartet, Breakfast at Tiffany’s, Toxic Avenger and Ghost, make their debut in the sector through online games such as slots and bingo.

As a company we tend to look constantly at the brands that both have and have not been licensed in to any given digital gaming sector and what the potential could be for product development and licensing.

These markets have matured significantly over recent years and thanks to our knowledge of this market we have been able to support the licensing of many other brands in to this sector including but not limited to:

Contact AT New Media to find out more.

Contact AT New Media to find out more.

Jeff Wayne’s Musical Version of The War of The Worlds:

AT New Media supported the licensing of this classic music icon at a time when the market had a notable shortage of musical based casino gaming content.

After a successful tendering process, the brand was developed in to a high quality casino game experience.

Within it’s class of gaming content it became a very solid performer across a number of operators across the globe.

The objectives of the client were met very well. The key in this instance was the commitment to develop a quality game experience that was fully engaged with the story and most notably the musical score which of course was also owned by Jeff Wayne himself.

Contact AT New Media to find out more

Contact AT New Media to find out more

Shoot Magazine: 

We have also negotiated agreements on behalf of agencies and consultancies that offer multiple licensing services but which perhaps do not go in to the detail that AT New Media does in the area in which we specialise.

AT New Media thinks through opportunities in a different way and it sometimes takes an external entity to listen to the opportunities, manage the strategy, and deliver the deals.

We have successfully worked with Bulldog Licensing on a couple of occasions and one of these was the timely connection for the Shoot brand and the casino market online.

The Shoot slot was very successful at a time when there was a lack of football specific casino slot games on the market.

Contact Us to find out more

Contact Us to find out more

The Sopranos:

Continuing our work supporting licensing agencies with moves in to new markets, we worked with Rocket Licensing and HBO on the licensing of the Sopranos in to this category.

This was probably the longest licensing process in this sector that we can remember.

With the talent being a core part of the necessary final product it was important for HBO to take the time necessary to deliver all the required clearances.

The final product was worth the wait and something  consumers enjoyed playing.

Sometimes the process of moving a brand in to these markets can be complicated and in the early days of the sector, the legalities were also very important to keep on top of, as indeed they still are today.

All brand owners and agents must be diligent in their approach to this market and all licensees should always be on top of regulation matters in all jurisdictions (have good lawyers too).

Contact AT New Media to find out more

Contact AT New Media to find out more

Battlestar Galactica:

Always on the lookout for a gap in the market as with the examples above, which cover various genres of IP, we also ventured in to Sci-Fi by supporting the licensing of this classic icon.

In this example we again worked with the local sub agent of the licensor to support the education of the parties concerned.

This was successfully done after a period of time and once the relevant talent had been cleared, the game was developed.

Not all casino slots reach the high levels of income that some expect but they still deliver fantastic in game experiences for the consumer.

On the whole, all licensors are pleased with the final products that are delivered within this sector and we hope we can support your brand or clients to move in to the sector too.

Contact AT New Media

Contact AT New Media

Worms:

Another sector we wanted to explore was the retro game area.

This was successfully delivered through a relationship with Team 17 for the Worms game brand.

The game made a successful transition to the online slots market after a partner was found who understood the brand and the game mechanic needed.

After some quality development time, the slot delivered matched the fun and engagement level of the traditional games the brand was synonymous for.

 

Finally, AT New Media has also supported exploratory discussions in this sector for brands that are part of the Electronic Arts and Mattel brand portfolios.

Sometimes a commercial deal is not possible due to extenuating circumstances but we do our best to get the opportunities in front of core market potential licensees.

 

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