Check out the Simraceway Performance Driving Center in Sonoma, CA

23 09 2013

Exciting opportunities to engage with the SRW PDC

The Simraceway Performance Driving Center in Sonoma, California. Click here to find out more

The Simraceway Performance Driving Center in Sonoma, California.

Now we know there are many of you out there who would love the chance to drive some fantastic vehicles on one of the world’s most enjoyable tracks.

Add to that, the fact that it is located in Sonoma, California, which is within the famous wine region of the US, then there is no better place to undertake such an experience.

As part of the ongoing work on the Simraceway project, the opportunity for current and future partners of the game to utilise this great facility is growing all the time.

With a great range of vehicles and fantastic track time available, we are beginning to see some exciting developments across the two elements.

Some notable third parties have already begun to utilise the facility in many ways and beginning to see the benefits of fusing the real world and virtual world experience.

If you are interested in how you could evolve your marketing and/or licensing programs within both the real and virtual environments, please drop us a line to see how we can support you in those discussions.

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Simraceway’s Dario Franchitti in new advert in build up to 2013 #Indy500. Race now on #Simraceway

24 05 2013

Amusing advert in build up to great event.

Engage in multiple races within the Simraceway Online Racing World now.

Engage in multiple races within the Simraceway Online Racing World now.

The Indy 500 is nearly upon us and as highlighted in our post last week, there is a virtual version within the Simraceway Online Racing World too.

If you are not enjoying the Open Beta of Simraceway yet, why not? It is free to get going and there even a few free cars to engage with too.

Someone else who is an active participant in the Simraceway project is the 2012 winner Dario Franchitti.

Here he is endorsing a well known brand of deodorant.





Want to race in a Virtual Indy 500? Join Simraceway and you can #indy500

17 05 2013

Virtual Indy 500 now available to enter in the build up to the great race

Have you ever wanted to race in the Indy 500?

Many have and in the build up to this year’s real world event, you have the chance to engage in the Simraceway online racing world.

Watch the video to learn more.

AT New Media supports games and gaming companies with their license acquisition and relationship marketing efforts with licensors around the world and in multiple genres.

If you need support in this area, please contact us.





The Corkscrew arrives in Simraceway. Now that is certainly one to try this weekend.

10 05 2013

Mazda Raceway at Laguna Seca joins the tracks on Simraceway

The Corkscrew... Join Simraceway now and enjoy

The Corkscrew… Join Simraceway now and enjoy

Ever wanted to drive the Corkscrew at the weekend?

Well, this is not something to do with a problem bottle of wine you cannot open.

No this is to do with one of the greatest looking sections of any racetrack on the planet.

We think so anyway.

So, here is yet another reason to join the Simraceway Online Racing World this weekend.

Just click the image to start the process.





Something classy to slip into this weekend on Simraceway…

3 05 2013

Enjoy the Morgan Aero SS this weekend on Simraceway

Fancy slipping in to something more comfortable this weekend? Click to drive

Fancy slipping in to something more comfortable this weekend? Click to drive

Based on the Morgan AeroMax, which was itself a coupe version of the Aero 8, the limited-edition Aero SuperSports was introduced to the world in 2009 as part of Morgan’s centenary celebrations.

Thanks to its lightweight aluminum chassis and body constructed entirely from aircraft-quality, superformed aluminum panels, the SuperSports’ 368-bhp, 4.8 liter BMW V8 can catapult it to 60 mph in under 4.5 seconds, on the way to hitting a respectable top speed of 170 mph.

Its two detachable roof panels allow it to be driven as both a hardtop coupe and a convertible while its polished Ash hardwood and hand-stitched leather interior provides the kind of civilized driving environment that Morgan customers have come to expect during the cultured British manufacturer’s long-and-distinguished history.

With a price tag to match its impressive specifications and a limited production run, only a lucky few will ever get to experience the thrill of driving the super-light SuperSports, so make sure you don’t miss your opportunity to join an exclusive club by taking it for a spin in Simraceway this weekend.





Celebrate the 2013 FIA WEC start with some great cars on Simraceway

15 04 2013

Fantastic to see some classy endurance vehicles….

Race some classic Endurance Racing Cars now on Simraceway.

Race some classic Endurance Racing Cars now on Simraceway.

The first race of the 2013 FIA World Endurance Championship season took place at Silverstone on Sunday, and the team at our license acquisitions client, Simraceway (SRW), marked the occasion with a special car release.

Not just one, but a bunch of Events and Quick Races featuring Silverstone and Le Mans Prototype racers, and free test drives in no less than three legendary cars.

Our favourite was the just released Le Mans-winning Bentley Speed 8 which is now available to race on the SRW tracks.

If you have not yet engaged with the evolving World that is Simraceway, perhaps you should go and check it out.

Click on the image to go straight there.

If you are interested in our brand licensing services or any of our work and would like to learn more, please contact us.





Ever wanted to race a driving legend in real time online. You can now…

16 01 2013

Simraceway brings you a chance to race Allan McNish

Join Simraceway now and have the chance to race legend Allan McNish on Jan 21st

Join Simraceway now and have the chance to race legend Allan McNish on Jan 21st

Very special guest to make an appearance on Monday January 21st.

Yes, it is true.

You will have the chance to race against the legend that is Allan McNish in Simraceway.

He will race in the Expert Session of You vs Simraceway and in the Audi R18-TDi which he has become synonymous with.

If you want to find out more, please click the image to the left and get involved.

AT New Media are pleased to be supporting the Simraceway project and their integrated asset licensing program.

If you would like to find out how we can support you and your game to leverage content revenues through brand licensing, please contact us.








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