Little Princess – “I Want to Play” – Now Available for iPhone and iPad

5 08 2011

Fantastic new App from Jick Jack (Part of Neon Play Group)

Birmingham, UK, August 5th 2011.  Jick Jack, an affiliate of Neon Play Ltd, a successful developer of apps for Apple iPhone and iPad, amongst other platforms, has released its first branded children’s application.


In a deal brokered by AT New Media with Zodiak Rights, Little Princess “I Want to Play”, is now available on the Apple App store and is receiving some fantastic feedback. 

Click the image above to review and purchase.

AT New Media (Content Acquisitions Division), who have been appointed by Neon / Jick Jack to seek and secure licences to famous brands and characters on its behalf, are very excited.

Neon Play has published several highly successful apps under its own brand and the move in to the dynamic children’s sector was a natural progression for the business.

If you are interested in how AT New Media can assist you with license acquisitions, please contact us. 


LazyTown to get the UK moving more with major Department of Health Tie Up

15 03 2011

UK Government to use Sportacus in drive to improve Children’s Health


The UK Government, quite rightly believes that the stars of the BBC’s LazyTown can help to turn young people on to physical activity and healthy eating.

They have held talks with Magnús Scheving, the show’s creator and superfit action hero central character, about how its success can help the government’s drive to tackle the couch potato culture.

LazyTown, aimed at four- to seven-year-olds and screened on the CBeebies channel, is widely admired. In it the athletic, acrobatic Sportacus, played by Scheving, tries to persuade the children ofLazyTown to take part in physical activities and to ignore junk food-eating Robbie Rotten, who wants them to be lazy.

The Conservative Government first turned to Scheving when in opposition and he attended a party ideas-finding session on obesity hosted by David Cameron. The Icelander won plaudits from UK health professionals by walking on to the stage of a National Obesity Forum conference on his hands.

A Government spokesman said, “Hitching to the LazyTown chariot stands a very good chance of succeeding with pre-school and primary school kids. Sportacus is a cult with kids, and Magnús Scheving and his team are brilliant marketers.”


Fantastic news indeed and again indicates that the opportunity to exploit LazyTown in movement based computer games experiences is a significant one with this message continuing across the World.

This news in the UK comes swiftly behind the news that LazyTown have a new US broadcast partner in NBC.

Contact Simon Kay via if you would like to know more concerning interactive games and apps opportunities for LazyTown.


Development progressing on PDC Darts for PS3!

3 09 2010

Get Ready for more action with the PDC!

These are exciting times on numerous fronts for AT New Media and our work on Darts is not over yet!

Some of you may still wonder what the fascination is with Darts…..

Well you need look no further than the might Phil Taylor’s performance in this year’s Premier League Darts contest….


Known by many as the greatest moment in the history of darts, the second 9 darter delivered in the same match was fantastic TV….

Well we are pleased that the next generation of Darts game is well under way and the PS3 version will be with us soon

After the success of the original Wii version, we have high hopes for this project again, and we hope all fans of darts around the World will enjoy it too

Many people have a Darts board in the Garage or in their bedroom and many more are now enjoying the fantastic TV entertainment as delivered above by the magnificent Phil Taylor

Look out for the game later this year in to early next and get on the Oche yourself and lets play Darts!!

If you are interested in learning more about the licensing opportunities in games and gaming prevalent through AT New Media, why not drop us a line.

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