Shoot Wagering Slot continues to score..

24 11 2016

Mobile version from Microgaming now available.. Retro Soccer Annuals seen in their prime. Licensor support from AT New Media.

Now in to it’s second season, we hope there is no second season syndrome for the official Shoot annual online wagering slot.

Shoot The Voice of Football Logo

Contact AT New Media to find out more

Just like our beloved AFC Bournemouth, we hope the new mobile versions of the game will continue to be worthy of the Shoot title.

Bringing back memories of footballing greats from yesteryear and an age when you felt you could relate to footballers a lot more than perhaps you might today.

You can play the game on multiple operators and enjoy some classic mini games.

One example can be seen here in the original online version when the game was first released.

Click this text to see the original Shoot wagering slot in action.

We are actively seeking a partner for social casinos, so if you are interested, please do get in touch.

Whether you are a developer, publisher, brand owner or agency, we welcome new interest in the sector and how we may be able to support your objectives.

Contact us for further information.


Top Cat! Great to see such a classic in the gaming space 

7 09 2016

Top Cat is back..

If you didn’t see the adverts in the UK by the Halifax Bank, they couldn’t have been aired at a better time to “support” the release of the official Top Cat slot. 

It looks great, plays great, and it’s performance is, well, great…

The awareness Top Cat received accidentally was appreciated by all concerned. 

AT New Media are always grateful to all the stakeholders involved in giving their support. Everyone needs to work together for a product to become a success.

Thanks to our associates at Warner Bros for enabling this to come to market and the development talents at Blueprint for making it.

If you’d like to know how to get your brand in to this space or need support with your future gaming licensing strategy, why not get in touch with AT New Media and see how we can help you. 

#RememberThis: Some of our work in the Casino Slots Market – Can we help you?

29 09 2014

Over the years AT New Media has assisted numerous licensors and agencies with a review of digital games and gaming markets in to which they could license their intellectual property.

As a company we tend to constantly look at the brands that both have and have not been licensed in to any given digital gaming sector and what the potential could be for product development and licensing.

These markets have matured significantly over recent years and thanks to our knowledge of this market we have been able to support the licensing of many other brands in to this sector including but not limited to:

Contact AT New Media to find out more.

Contact AT New Media to find out more.

Jeff Wayne’s Musical Version of The War of The Worlds:

AT New Media supported the licensing of this classic music icon at a time when the market had a notable shortage of musical based casino gaming content.

After a successful tendering process, the brand was developed in to a high quality casino game experience.

Within it’s class of gaming content it became a very solid performer across a number of operators across the globe.

The objectives of the client were met very well. The key in this instance was the commitment to develop a quality game experience that was fully engaged with the story and most notably the musical score which of course was also owned by Jeff Wayne himself.

Contact AT New Media to find out more

Contact AT New Media to find out more

Shoot Magazine: 

We have also negotiated agreements on behalf of agencies and consultancies that offer multiple licensing services but which perhaps do not go in to the detail that AT New Media does in the area in which we specialise.

AT New Media thinks through opportunities in a different way and it sometimes takes an external entity to listen to the opportunities, manage the strategy, and deliver the deals.

We have successfully worked with Bulldog Licensing on a couple of occasions and one of these was the timely connection for the Shoot brand and the casino market online.

The Shoot slot was very successful at a time when there was a lack of football specific casino slot games on the market.

Contact Us to find out more

Contact Us to find out more

The Sopranos:

Continuing our work supporting licensing agencies with moves in to new markets, we worked with Rocket Licensing and HBO on the licensing of the Sopranos in to this category.

This was probably the longest licensing process in this sector that we can remember.

With the talent being a core part of the necessary final product it was important for HBO to take the time necessary to deliver all the required clearances.

The final product was worth the wait and something  consumers enjoyed playing.

Sometimes the process of moving a brand in to these markets can be complicated and in the early days of the sector, the legalities were also very important to keep on top of, as indeed they still are today.

All brand owners and agents must be diligent in their approach to this market and all licensees should always be on top of regulation matters in all jurisdictions (have good lawyers too).

Contact AT New Media to find out more

Contact AT New Media to find out more

Battlestar Galactica:

Always on the lookout for a gap in the market as with the examples above, which cover various genres of IP, we also ventured in to Sci-Fi by supporting the licensing of this classic icon.

In this example we again worked with the local sub agent of the licensor to support the education of the parties concerned.

This was successfully done after a period of time and once the relevant talent had been cleared, the game was developed.

Not all casino slots reach the high levels of income that some expect but they still deliver fantastic in game experiences for the consumer.

On the whole, all licensors are pleased with the final products that are delivered within this sector and we hope we can support your brand or clients to move in to the sector too.

Contact AT New Media

Contact AT New Media


Another sector we wanted to explore was the retro game area.

This was successfully delivered through a relationship with Team 17 for the Worms game brand.

The game made a successful transition to the online slots market after a partner was found who understood the brand and the game mechanic needed.

After some quality development time, the slot delivered matched the fun and engagement level of the traditional games the brand was synonymous for.


Finally, AT New Media has also supported exploratory discussions in this sector for brands that are part of the Electronic Arts and Mattel brand portfolios.

Sometimes a commercial deal is not possible due to extenuating circumstances but we do our best to get the opportunities in front of core market potential licensees.


Helping others move in to the Games and Gaming market…New Release…

26 11 2012

More assistance offered by AT New Media

Pictures often tell a thousand words.
Sometimes words are too much.

So, just look at this.

Great new online slot for one of the greatest TV/SciFi brands.

AT New Media supports many licensors and agents move in to games and gaming sectors.

If you want support in your initiatives with proactive thinking, contact us.

Games and Gaming – Think AT New Media…


Shoot! Slot launches today….

9 05 2012

AT New Media helps another brand enter the slots market…

ISLE OF MAN – Microgaming (, the world’s largest provider of online gaming software, is delighted to announce that it is launching the Shoot online slot game today.

Football fans and online gaming enthusiasts have been waiting for this release, based on the iconic Shoot brand, for months and will not be disappointed! Microgaming, in association with Pedigree Group Limited, Principles of the Shoot brand, has developed a brand new online casino game featuring the well-loved imagery from the top football magazine.

Featuring some of the greatest footballers of all time, this big, 50 pay-line game, has a nostalgic retro feel allowing players to relive a by-gone era of the game accompanied by superb graphics and an excellent soundtrack.

A big attraction in Shoot is its Trade ‘Em Bonus, from where two other bonus features can be accessed. When 3 or more Bonus Scatter Symbols appear on the five reels this generous second screen feature is triggered, and the player is awarded 4 picks of the legendary Shoot trading cards. These picks will award win values or special tokens which will gain players’ access to a great Magazine Bonus or to a Free Spins Bonus.

Roger Raatgever, CEO, Microgaming, comments: “Microgaming is pleased to kick off the summer with our exciting new game, Shoot. We are pleased to be associated with this renowned brand, which is held in high esteem by so many, as it captivated generations of football fans in the past. We hope the launch of this game will not only satisfy existing gamers but attract new players, whether they are football fanatics or not!”.

Licensing agent, Bulldog Licensing Limited, represents the rights to the brand, and has worked on the deal with digital specialist AT New Media.  Both companies are excited to see the launch of the new game.

Simon Kay, CEO at AT New Media, adds: “When deciding who should provide the software for this innovative online slot, Microgaming’s reputation as an industry leader, coupled with its respect to the iconic Shoot brand, made it an easy choice. We cannot wait to see the response from players!”


AT New Media is pleased to have assisted Bulldog Licensing with their client’s move in to this sector.

If your brand or clients are interested in hearing about how it can navigate the growing online casino slots opportunity, please contact us for more information.

AT New Media Brings Broadway Glamour To The Online Slots Market

5 03 2012

Exciting new representation agreement reached.

An agreement brokered by digital specialist AT New Media will see some of the world’s most popular theatrical shows used as the basis for a new range of online games.

Working on behalf of master agent Creative Licensing Group New York, AT New Media has secured the groundbreaking new deal that will hopefully see legendary shows including but not limited to Chicago, Million Dollar Quartet, Breakfast at Tiffany’s, Toxic Avenger, and the new musical Ghost, which appears to be Broadway’s next major box office hit, make their debut in the sector through online games such as slots and bingo.

“We are delighted to have facilitated this agreement,” says Simon Kay, CEO of AT New Media, “online gaming customers respond very positively to well known brands and what are some of the greatest stage show brands in the world will work incredibly well in this sector.”

The new deal represents the latest success for AT New Media – which is increasingly viewed as the go to agency for any licensor, licensee, consultant or agent looking to generate additional revenues and exposure through intellectual property licensing in this sector

“Brand owners and their representatives often find it isn’t part of their skill set to deal in certain, if not all sectors of the digital gaming space and that is when they turn to us,” explains Simon Kay. “This new deal is a perfect example of how it works – Creative Licensing could see the potential in digital expansion for their show brands and brought us on board as we are specialists in the online gaming sector – absolutely everything we work on is related to games, gaming, or digital content and we have a wealth of knowledge and experience that is proving invaluable to our partners looking to expand in this sector.”

If you would like to know how AT New Media can help your organisation either license out your brand or acquire brands for your games or gaming experiences, please contact us

We help Bulldog and Pedigree take SHOOT to the Online Casino

28 02 2012

Microgaming announce agreement to take Shoot!

The world’s largest provider of online gaming software, has announced details of a new agreement with Pedigree Group Limited, the owner of the iconic Shoot brand, to develop an online slot game that will be launched this summer. The agreement has been brokered by licensing agents Bulldog Licensing Limited, who represent the rights to the brand, and who worked closely together with digital specialist AT New Media. It will see the company develop a brand new online casino game featuring iconic imagery from the top football magazine.

Shoot has captivated successive generations of football fans with sharp, incisive writing and contributions from the stars of the game, from Bobby Moore and Alan Ball right up to modern day legends such as Frank Lampard and John Terry, before moving into the digital era by becoming the first football magazine to be made available around the world on the Web. Today, Shoot continues to be recognised as one of the most respected and widely read sources of football journalism in the UKand is accessible through, via a mobile app from iTunes, on Android and in print through the hugely popular Shoot Annual.

The Microgaming agreement will add to an already strong programme of merchandise and activity on the Shoot brand. Bulldog has already announced deals with companies including Peter Black for a host of products exclusive to M&S, Portico for greetings cards and gifts, and Samuel Eden for socks, Poetic Gem for adult apparel and Iron Gut for framed wall art.

Roger Raatgever, CEO, Microgaming, comments: “There is a summer of soccer ahead and we will have a market-leading game with Shoot! that will kick it off in style.  We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport. There will be no substitute!”

“We are delighted to be announcing this new deal,” says Bulldog MD Rob Corney. “Online gamers like brands they know and can identify with and Shoot fits the bill perfectly. This agreement once again highlights the brand’s huge versatility!”

AT New Media’s CEO Simon Kay said, “The SHOOT brand has great potential in this sector and it has been a pleasure working with Bulldog and Microgaming on bringing this opportunity to bear.”

If you are wondering if your Brand has the potential to move in to this growing sector and need support and assistance to do so, please contact Simon Kay

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