Lalaloopsy Makes Digital App-earance thanks to Alligator, AT New Media, and developer Fairplay

19 12 2012

Great new Creative Play App available for NOW for Christmas. 

Now Available on iOS and Google Play for Christmas

Now Available on iOS and Google Play for Christmas

Leading children’s publisher Alligator Books has announced the release of a new app featuring top girls property Lalaloopsy, as part of a process of digital expansion project managed by sector specialist AT New Media and created with top digital talent FairPlay Media Limited.

The new app is fun and easy to use and allows kids to utilise fingertip crayons and stamps to colour in high quality pictures of the Lalaloopsy dolls and create their very own digital stickers – the app features 27 unique sticker outlines and 4 gorgeous backdrops, as well as a wide range of colours.

The Lalaloopsy app is the latest venture from the publisher’s new digital department – Alligator Creative Play, which publishes fun and innovative apps for children based upon both solely owned and third party licensed content. An app featuring hit Carte Blanche property Me to You, as well as two generic versions, have already launched and this successful move into the digital space has been assisted at all levels by AT New Media’s Project Management Division.

Click to download on iOS

Click to download on iOS

“This is another strong release from Alligator and is part of an ongoing process of digital development that is designed to capitalise on the huge rise in parents and young children using smartphones and tablets together,” explains Simon Kay, CEO of AT New Media. “We have been helping to facilitate this whole process through using our knowledge and experience in the digital space to assist with not only the acquisition of rights, but also development of the actual content. This is just the start; we have exciting plans in the pipeline and are currently looking for more licensors interested in linking up with Alligator.”

This type of collaboration represents just part of the service AT New Media offers – the agency also helps brand owners looking to maximise opportunities and revenue for intellectual properties through transition into the interactive, online, mobile, digital, interactive and online gambling markets, as well as developing merchandising opportunities and revenue for successful digital brands.

Thanks to an operation that is totally dedicated to games, gaming, or digital content, AT New Media is increasingly viewed as the go to agency for anyone looking to generate additional revenues and exposure through intellectual property licensing in this sector.

Think Gaming, Think AT New Media.


Alligator Creative Play goes Live with Me to You Colour and Sticker Fun!

22 02 2012

First iPad App is Live under Alligator Creative Play Apps brand….

Me to You: Colour and Sticker Fun! (Click image to left to go to iPad App)..

The lovable Tatty Teddy compliments the perfect app for budding artists!

Use fingertip crayons to colour in beautifully detailed pictures of the adorable grey bear with the blue nose. When you’re happy with your colouring in (and there’s a rubber just in case!) slide the Sticker Maker and hey presto a unique Me to You sticker for your collection!

27 unique sticker outlines and 4 gorgeous backdrops & all the colours – including the rainbow!

Continue the fun by sticking your sticker masterpieces with stickers that never lose their stickiness!

Simple to use, easy to colour, fun to stick and perfect for kids!

The link to the App Store is:!/id503516303?ls=1&mt=8

If you want to know more about the project to develop the Alligator Creative Play Apps identity, Neil Rodol, Commercial Director of Alligator Books, talks about the project here:

Why not follow Alligator Creative Play on Facebook to keep in touch with developing project and future releases as they hit the market:

If you want to follow Alligator Creative Play on Twitter you can do so here: @AlligatorPlay

Finally, if you would like to know how you can use AT New Media’s knowledge to assist your company or brand to evolve in the digital space, please contact us.


Alligator Books Opens New Creative Play Apps Division – Starts with Me to You

13 02 2012

Children’s publisher launching creative play apps for children based upon its solely owned and third party licensed content. Commences with Me to You.

LONDON – Feb 13th 2012 – Children’s publisher Alligator Books today announces Alligator Creative Play Apps, a division of the company that will now see it publishing creative play apps for children based upon its solely owned and third party licensed content.

Alligator Books has been at the forefront of children’s publishing for more than a decade and it is renowned for its diverse series of fun learning formats ranging from sticker and colouring products, to wipe clean board books, magic mini books, novelty box formats and plush book ranges.

In its commitment to driving innovation and in response to the massive growth of digital publishing and iPad and smart phone use amongst parents and children, Alligator Books will now be utilising its core expertise of creating physical fun learning formats into creating complimentary virtual products that will be available to purchase online.   The company has made significant upfront investment in the launch of the new division and the development of its first app projects.

Neil Rodol, Commercial Director, Alligator Books says, “Publishing in the digital space is a natural step forward for the business.  It allows us to maximise our assets and importantly offers consumers choice.  We sell over 9 million books and 8 million creative play formats a year and all of our printed stock will now be tagged with QR codes that once scanned will bring consumers through to the Alligator Creative Play Store.  This is a fantastic marketing opportunity for our third party brand partners and one that we are sure will drive incremental revenues.”

The first app release from the division is branded Me to You, featuring the endearing Tatty Teddy character behind this

Me To You - Tatty Teddy License info

brand, and it will be the first app project from Alligator, brought together by the expertise of AT New Media, that takes its prominent position in the traditional colouring, activity, and sticker book publishing market in to the World of Apps.  The app, scheduled for release shortly, will be aimed at children aged 3-9 years.  Developed by Oxfordshire based Fairplay Media, the company responsible for Scholastic Inc’s I-Spy series on Nintendo Wii and many other hit games, the Me To You app will include a selection of creative play tasks including colouring in, sticker creation and scene making activities.

Alligator Books has already signed a number of other licenses and will announce the launch of further licensed and generic apps by the end of the year.

This Project could not have come to pass without the expertise of AT New Media and our Project Management Division which has assisted at all levels of this development. If you are interested in how AT New Media can assist you with your project and how you can evolve your core business in to the world of apps or other games or gaming content, please contact Simon Kay 

Alternatively find out more about AT’s Project Management Services, by clicking here

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