Alligator Creative Play – Me to You Colour Fun – Help Screen

24 02 2012

Thought we would add this to the internet for the iPad App….

Not only do we support our licensing projects with general information but we can also assist with practical information.

So here is the Help Screen for the first official product release from Alligator Creative Play, specifically the Me to You Colour Fun App.

 

We hope this is of use.

If you have not had the chance to download the product with a fantastic zoom feature to aid your children when they clour their stickers, please click the image to purchase or download direct from here:

http://itunes.apple.com/gb/app/me-to-you-colour-sticker-fun!/id503516303?ls=1&mt=8

Enjoy

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Alligator Books Opens New Creative Play Apps Division – Starts with Me to You

13 02 2012

Children’s publisher launching creative play apps for children based upon its solely owned and third party licensed content. Commences with Me to You.

LONDON – Feb 13th 2012 – Children’s publisher Alligator Books today announces Alligator Creative Play Apps, a division of the company that will now see it publishing creative play apps for children based upon its solely owned and third party licensed content.

Alligator Books has been at the forefront of children’s publishing for more than a decade and it is renowned for its diverse series of fun learning formats ranging from sticker and colouring products, to wipe clean board books, magic mini books, novelty box formats and plush book ranges.

In its commitment to driving innovation and in response to the massive growth of digital publishing and iPad and smart phone use amongst parents and children, Alligator Books will now be utilising its core expertise of creating physical fun learning formats into creating complimentary virtual products that will be available to purchase online.   The company has made significant upfront investment in the launch of the new division and the development of its first app projects.

Neil Rodol, Commercial Director, Alligator Books says, “Publishing in the digital space is a natural step forward for the business.  It allows us to maximise our assets and importantly offers consumers choice.  We sell over 9 million books and 8 million creative play formats a year and all of our printed stock will now be tagged with QR codes that once scanned will bring consumers through to the Alligator Creative Play Store.  This is a fantastic marketing opportunity for our third party brand partners and one that we are sure will drive incremental revenues.”

The first app release from the division is branded Me to You, featuring the endearing Tatty Teddy character behind this

Me To You - Tatty Teddy License info

brand, and it will be the first app project from Alligator, brought together by the expertise of AT New Media, that takes its prominent position in the traditional colouring, activity, and sticker book publishing market in to the World of Apps.  The app, scheduled for release shortly, will be aimed at children aged 3-9 years.  Developed by Oxfordshire based Fairplay Media, the company responsible for Scholastic Inc’s I-Spy series on Nintendo Wii and many other hit games, the Me To You app will include a selection of creative play tasks including colouring in, sticker creation and scene making activities.

Alligator Books has already signed a number of other licenses and will announce the launch of further licensed and generic apps by the end of the year.

This Project could not have come to pass without the expertise of AT New Media and our Project Management Division which has assisted at all levels of this development. If you are interested in how AT New Media can assist you with your project and how you can evolve your core business in to the world of apps or other games or gaming content, please contact Simon Kay 

Alternatively find out more about AT’s Project Management Services, by clicking here





EMI Music to release Christmas Me to You Album

14 11 2011

Second music release for leading greetings brand in the UK.

Click to go to official game - Me to You My Place

Carte Blanche Greetings is continuing its successful partnership with EMI by releasing ‘Me to You at Christmas’, a collection of 40 festive feel-good tunes.

The 2-CD compilation will provide the perfect soundtrack to Christmas, with a magical selection of seasonal hits.  From jazz legend Ella Fitzgerald to pop superstar Kylie Minogue, the CD will appeal to music fans of all ages and musical tastes.

As an added bonus, ‘Me to You at Christmas’ comes with a unique code to unlock a virtual gift in the free-to-play online social game, Me to You My Place. The gift is a digital gramophone which plays clips from the album.

Supporting the album launch will be a TV advertising campaign, as well as marketing and PR activity across all media.

The album is released on November 28th, and it’s hoped the CD will prove as successful as CBG’s first collaboration with EMI. ‘Me to You With Love’ reached No.2 in the compilation album charts in February this year, and was the best-selling album on Valentine’s Day.

Caroline Weaver, CBGBrand Manager, said: “Me to Youhas always had a strong seasonal presence, particularly in the greeting cards and gifting categories. It’s wonderful to be able to expand the brand into music this Christmas. We’re confident ‘Me to You at Christmas’ will have a huge appeal across the generations, and we’re keeping everything crossed for a chart hit!”

Simon Kay, CEO of AT New Media, the specialist digital licensing agency that has been assisting CBG with their cohesive strategy said; “We have been impressed by the consistent and fluid progression of this project and the release of the second music album from EMI will continue to leverage the Me to You brand across the digital licensing landscape.”

‘Me to You at Christmas’ will be available from good music retailers including Amazon, Play.com, HMV and Tesco.

If you are interested in learning how AT New Media can assist your organisation with branching out in to the digital licensing space, from Facebook games, to apps, and combination marketing and promotion around music, why not contact us.





metoyoumyplace.com – On- and offline expansion for groundbreaking branded social game from CBG

16 08 2011

Exciting Expansion merges the real and virtual gifting World

Click to Join In

On 15th August popular social game Me to You My Place expanded beyond Facebook to enable people of all ages to take part in a safe and educational environment on metoyoumyplace.com as new character Tatty Puppy joins the adventure.

Having received much attention from Me to You and My Blue Nose Friends fans on Facebook with over 150,000 players since launching in December 2010, Carte Blanche Greetings, the privately owned leading British greetings card and gifting company, and client of AT New Media (Brands Division), has decided to make Me to You My Place available to all for free or through a subscription based membership on its own freestanding website.

Me to You My Place currently has over 500,000 player interactions within the game and 10,000 shared feed posts every day on the Facebook platform, and 1.3 million Me to You My Place gifts have been shared between players since launch.

Until now only available through Facebook for over 13s, the improved Me to You My Place will offer children the chance to play in a safe environment where they can become Tatty Teddy and embark on their very own adventure to find, nurture and love their favourite My Blue Nose Friends. Me to You My Place will still have the social features that have helped make the game so popular, but now with added parental control. The new gameplay also features a series of educational mini games that will allow children to train their brains in different areas, including arithmetic and memory.

As part of the game extension, Carte Blanche Greetings is also introducing a new character – Tatty Puppy – to the Me to You family.

Even more exciting is the fact that Tatty Puppy will be available to buy as a real-life soft toy with a code that enables fans to unlock the virtual Tatty Puppy in Me to You My Place. The mischievous puppy plays a very different role to the My Blue Nose Friends, which become apparent as the player advances in the game. As Tatty Teddy’s companion on the exciting exploration of the Me to You My Place world, Tatty Puppy will help users discover hidden treasures quicker, aid Tatty Teddy in caring for the My Blue Nose Friends as well as do a trick or two for bonus points.

“With the launch of metoyoumyplace.com Carte Blanche Greetings has successfully taken a 15 year old physical presence and made it even more digitally relevant, truly giving its dedicated following a space to claim for themselves and continue to enjoy the brand both offline and online,” says Jocasta Kelsey, Head of Marketing at Carte Blanche Greetings. “This is a fantastic new adventure for both the brands and its community as Carte Blanche Greetings keeps on breaking new ground.”

Developed by Sharkius Games, the free-to-play Me to You My Place incorporates elements of competition, treasure hunt, harvesting, collaborative construction with friends and gift sending. Accessible to all ages, players become Tatty Teddy to embark on a journey to find, nurture and love My Blue Nose Friends. The level of care provided by the player allows them to make Friends for Keeps and to enhance and personalise their experience through a subscriptions based membership, creating an additional revenue stream for the company.

The evolution of this project has been possible through consultation with AT New Media. For more information on how AT New Media can help you with your digital licensing strategy and the merits of its full integration within your merchandising programs, please contact Simon Kay 





Me to You My Place nominated in the Innovation Category at 2011 Licensing Awards

11 07 2011

It is with great excitement that we can announce the Me to You My Place Facebook game has been nominated in the Innovation Award at this year’s Licensing Awards.

Play Me to You My Place on Facebook - Click to play

The event which will take place in September is the annual shindig for the Licensing Business.

The Me to You and My Blue Nose Friends project has been a fantastic one to work on to date and the integrative strategic focus placed on this has been second to none in our minds.

A great benchmark for many other licensing businesses, and we really do hope it wins.

It would be a  coming of age for the licensing industry to look upon such a project in a positive manner.

Of course we wish all the other nominees in the category the best of luck.

Those also in with a shot are:

The Innovation Award

Fifi and the Flowertots Garden Bulbs and Tools, M&G
Jamie Oliver, Junior Jamie Grown Up Kits For Little Hands, Merison
Me to You My Place Facebook App, Sharkius Games
Play That Tune Board Game, Imagination Games
Scalextric Phone and Ipad App, Sabec
Volkswagen T1 Camper Van Tent, The Monster Factory

If you are interested in discussing how AT New Media can assist you with your licensing strategy in the digital licensing market, please contact Simon Kay





Me to You with Love hits the Valentines Day Album Top Spot

15 02 2011

Fantastic News for this integrated digital licensing project…

Early midweek chart shows that Me to You With Love was the best selling album on Valentine’s Day. Currently Number 1! Thanks to all who purchased it.

The Me to You project for Valentines has been a great success to date and will not stop here. Integrating a top selling music album, iPhone Apps, and a full Facebook Game plus marketing crossovers to boot has made this one of the best projects to date.

We would like to take this opportunity to say thanks to both the Marketing and Licensing Teams at Carte Blanche Greetings for their foresight in utilising the knowledge and contacts of AT New Media to assist in bringing these departments and the project as a whole together.

If you would like to discuss how to bring digital licensing and marketing initiatives together for your brand, please get in touch.

 





Music Giant EMI signs Me to You in Deal brokered by Carte Blanche and AT New Media

12 01 2011

Me to you with Love on Sale Jan 31st 2011

Me To You - Tatty Teddy License info

It is with great excitement, we can announce a new addition to the Tatty Teddy digital licensing program.

Record label EMI has joined forces with Carte Blanche Greetings to release a new love songs CD in time for Valentine’s Day.

Me to You With Love is a unique collection of chart hits, featuring a selection of 43 bestselling tracks, from classic to funky, soulful to swing.

On sale from January 31st, the double CD features a diverse range of recording artists, including Diana Ross, Frank Sinatra, Eliza Doolittle, Katy Perry and Robbie Williams.

Jocasta Kelsey, CBG Marketing Manager, said: “We’re delighted to be collaborating with EMI on this exciting CD release. The love songs on the album are as timeless as Tatty Teddy, so we’re confident that Me to You With Love will prove a big hit with consumers, not just at Valentine’s, but right through the year.” 

The CD launch coincides with another new Carte Blanche initiative – Me to You’s new Facebook game, Me to You My Place. To celebrate the two launches, anyone who buys the CD can unlock an online gift in the form of a digital jukebox which can be used on the free-to-play Facebook game.

“Our strategy is to blend consumers’ on and off line experiences, and this is a perfect example of how we hope to achieve that goal,” added Kelsey.

The deal with EMI was brokered by none other than AT New Media, the leading digital licensing specialist which was appointed last year to deliver a strategic and proactive approach for CBG’s brands within the digital media market.

Simon Kay, Business Development Director of AT New Media said, “If there was a benchmark on how to integrate digital products licensing with a marketing program for an existing Brand, this project is it. Mobile, Facebook, Music, and Retail are dovetailing together and we are excited by the addition of EMI to this project.”

Me to You With Love is available at Me to You With Love is available at all good music retailers including Amazon, Play.com, HMV, Sainsbury’s and Asda.

If you want to work with the most proactive licensing agency in the digital sector when it comes to games, gaming, apps, and more, why not contact us.









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