Lalaloopsy Makes Digital App-earance thanks to Alligator, AT New Media, and developer Fairplay

19 12 2012

Great new Creative Play App available for NOW for Christmas. 

Now Available on iOS and Google Play for Christmas

Now Available on iOS and Google Play for Christmas

Leading children’s publisher Alligator Books has announced the release of a new app featuring top girls property Lalaloopsy, as part of a process of digital expansion project managed by sector specialist AT New Media and created with top digital talent FairPlay Media Limited.

The new app is fun and easy to use and allows kids to utilise fingertip crayons and stamps to colour in high quality pictures of the Lalaloopsy dolls and create their very own digital stickers – the app features 27 unique sticker outlines and 4 gorgeous backdrops, as well as a wide range of colours.

The Lalaloopsy app is the latest venture from the publisher’s new digital department – Alligator Creative Play, which publishes fun and innovative apps for children based upon both solely owned and third party licensed content. An app featuring hit Carte Blanche property Me to You, as well as two generic versions, have already launched and this successful move into the digital space has been assisted at all levels by AT New Media’s Project Management Division.

Click to download on iOS

Click to download on iOS

“This is another strong release from Alligator and is part of an ongoing process of digital development that is designed to capitalise on the huge rise in parents and young children using smartphones and tablets together,” explains Simon Kay, CEO of AT New Media. “We have been helping to facilitate this whole process through using our knowledge and experience in the digital space to assist with not only the acquisition of rights, but also development of the actual content. This is just the start; we have exciting plans in the pipeline and are currently looking for more licensors interested in linking up with Alligator.”

This type of collaboration represents just part of the service AT New Media offers – the agency also helps brand owners looking to maximise opportunities and revenue for intellectual properties through transition into the interactive, online, mobile, digital, interactive and online gambling markets, as well as developing merchandising opportunities and revenue for successful digital brands.

Thanks to an operation that is totally dedicated to games, gaming, or digital content, AT New Media is increasingly viewed as the go to agency for anyone looking to generate additional revenues and exposure through intellectual property licensing in this sector.

Think Gaming, Think AT New Media.



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