New Kurio Device Snaps Up Alligator Apps – Branded and Generic Creative Play Apps available

11 07 2012

Alligator Creative Play Apps to expand Distribution…

Click image to go to Boys Creative Play app in iTunes

Apps developed by leading children’s publisher Alligator Books are set to feature on the brand new Kurio device, as part of a process of digital expansion project managed by sector specialist AT New Media.

Kurio is the new Android-based tablet from Inspiration Works that is targeted at kids ages 4 to 15 which hit shelves this month and which was backed by a heavyweight TV, online and PR campaign. The Alligator apps have been pre-loaded onto the Kurio along with games such as Angry Birds, Fruit Ninja and Doodle Jump, to offer kids a content rich experience as soon as they open the device. The Kurio represents a safe and fun way for kids to access a range of digital content and received a very positive response when it was showcased at the recent BritMums Live! blogging event in London among others.

The device will feature Alligator’s generic Girls Colour! and Boys Colour! apps as well as offering the new Me to You app, which is based on the hit Carte Blanche property and allows kids to utilise fingertip crayons and stamps to colour in high quality pictures of Me to You characters and create their very own digital stickers; the app features 27 unique sticker outlines and 4 gorgeous backdrops, as well as a wide range of colours. Further additions to the content line up are due to be announced soon.

The apps have been developed by Fairplay Media as part of Alligator’s new digital development under the “Alligator Creative Play” brand – which publishes fun and innovative apps for children based upon both solely owned and third party licensed content. This represents an ongoing move into the digital space by Alligator that is taking place in cooperation with AT New Media’s Project Management Division.

“The Kurio is a major new launch and is set to have a big impact, so it is very exciting that the Alligator Creative Play apps will feature on the device,” says Simon Kay, CEO of AT New Media. “This adds to the positive buzz that has greeted Alligator’s move into the digital sphere, a process we have been a big part of thanks to an operation that is totally dedicated to games, gaming, or digital content.”

Tracey Devine, UK Marketing Director of Inspiration Works, said, “I am delighted to be working with Alligator on this project as it forms part of our mutual long term ambitions to offer fun engaging interactive experiences for children.”

This type of collaboration represents just part of the service AT New Media offers – the agency also helps brand owners looking to maximise opportunities and revenue for intellectual properties through transition into the interactive, online, mobile, digital, interactive and online gambling markets, as well as developing merchandising opportunities and revenue for successful digital brands.

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