Vive La Worms™ Revolution!

30 03 2012

New Worms™ Game Set For September Release

Team 17 and AT New Media (official merchandise licensing agency for Worms™ are pleased to announce that a brand new Worms™ game – Worms™ Revolution – is set for release this September and will debut on Console and PC formats

Worms is the hugely successful, award-winning video game franchise that boasts millions of fans and players worldwide. Since the first incarnation of the hilarious strategy game was unleashed onto the video-gaming world in 1995, the wriggling warriors have appeared on over 20 gaming platforms and an ever-increasing number of titles has led to sales of approximately 30 million retail copies to date. The Worms brand has also been at the forefront of modern distribution trends and has recorded sales in excess of 13 million on mobile phone handsets (Worms™ for iPhone on the Apple AppStore has seen the game achieve number 1 in over 40 countries, and the ‘top 5 games’ chart position in over 70 countries), as well as enjoying huge success on the new digital video-game platforms.

Worms™ Revolution will feature the much-loved 2D Worms gameplay in a sumptuous 3D environment and will launch brand new features such as four different classes of Worm and dynamic water and physical objects that are designed to boost the gamplay experience.

Comments Nick Clarkson, Team 17 Marketing Director: “This new release sees us pushing back the boundaries both in terms of graphics and gameplay to produce our best Worms game ever, so this announcement is sure to delight the millions of Worms fans across the world!”

It is this huge popularity and dedicated fanbase that has enabled AT New Media to build the foundations of a licensing program with a long tail strategy that currently features IGS (GameOn®) for collectible plush and plush keyrings, Gaya for squeezees, Fashion UK for apparel, Bioworld for apparel and accessories, and GB Posters, whilst new lines set for launch this year include collectible resin figures and dioramas, as well as bags, mugs, and other accessories.

Adds Simon Kay of AT New Media. “This release is part of Team 17’s ongoing commitment to developing new and exciting Worms™ content across numerous platforms, which means the brand is constantly refreshed and revitalised and makes it a very dynamic and valuable prospect in licensing terms. The depth of character, and customisation within the turn based game-play also make this an exciting long term prospect in the growing gaming merchandise sector”

For more information on the merchandising program and to find out more details, please contact Simon Kay

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