AT New Media Brings Broadway Glamour To The Online Slots Market

5 03 2012

Exciting new representation agreement reached.

An agreement brokered by digital specialist AT New Media will see some of the world’s most popular theatrical shows used as the basis for a new range of online games.

Working on behalf of master agent Creative Licensing Group New York, AT New Media has secured the groundbreaking new deal that will hopefully see legendary shows including but not limited to Chicago, Million Dollar Quartet, Breakfast at Tiffany’s, Toxic Avenger, and the new musical Ghost, which appears to be Broadway’s next major box office hit, make their debut in the sector through online games such as slots and bingo.

“We are delighted to have facilitated this agreement,” says Simon Kay, CEO of AT New Media, “online gaming customers respond very positively to well known brands and what are some of the greatest stage show brands in the world will work incredibly well in this sector.”

The new deal represents the latest success for AT New Media – which is increasingly viewed as the go to agency for any licensor, licensee, consultant or agent looking to generate additional revenues and exposure through intellectual property licensing in this sector

“Brand owners and their representatives often find it isn’t part of their skill set to deal in certain, if not all sectors of the digital gaming space and that is when they turn to us,” explains Simon Kay. “This new deal is a perfect example of how it works – Creative Licensing could see the potential in digital expansion for their show brands and brought us on board as we are specialists in the online gaming sector – absolutely everything we work on is related to games, gaming, or digital content and we have a wealth of knowledge and experience that is proving invaluable to our partners looking to expand in this sector.”

If you would like to know how AT New Media can help your organisation either license out your brand or acquire brands for your games or gaming experiences, please contact us



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