We help Bulldog and Pedigree take SHOOT to the Online Casino

28 02 2012

Microgaming announce agreement to take Shoot!

The world’s largest provider of online gaming software, has announced details of a new agreement with Pedigree Group Limited, the owner of the iconic Shoot brand, to develop an online slot game that will be launched this summer. The agreement has been brokered by licensing agents Bulldog Licensing Limited, who represent the rights to the brand, and who worked closely together with digital specialist AT New Media. It will see the company develop a brand new online casino game featuring iconic imagery from the top football magazine.

Shoot has captivated successive generations of football fans with sharp, incisive writing and contributions from the stars of the game, from Bobby Moore and Alan Ball right up to modern day legends such as Frank Lampard and John Terry, before moving into the digital era by becoming the first football magazine to be made available around the world on the Web. Today, Shoot continues to be recognised as one of the most respected and widely read sources of football journalism in the UKand is accessible through www.shoot.co.uk, via a mobile app from iTunes, on Android and in print through the hugely popular Shoot Annual.

The Microgaming agreement will add to an already strong programme of merchandise and activity on the Shoot brand. Bulldog has already announced deals with companies including Peter Black for a host of products exclusive to M&S, Portico for greetings cards and gifts, and Samuel Eden for socks, Poetic Gem for adult apparel and Iron Gut for framed wall art.

Roger Raatgever, CEO, Microgaming, comments: “There is a summer of soccer ahead and we will have a market-leading game with Shoot! that will kick it off in style.  We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport. There will be no substitute!”

“We are delighted to be announcing this new deal,” says Bulldog MD Rob Corney. “Online gamers like brands they know and can identify with and Shoot fits the bill perfectly. This agreement once again highlights the brand’s huge versatility!”

AT New Media’s CEO Simon Kay said, “The SHOOT brand has great potential in this sector and it has been a pleasure working with Bulldog and Microgaming on bringing this opportunity to bear.”

If you are wondering if your Brand has the potential to move in to this growing sector and need support and assistance to do so, please contact Simon Kay



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