Alligator Books Opens New Creative Play Apps Division – Starts with Me to You

13 02 2012

Children’s publisher launching creative play apps for children based upon its solely owned and third party licensed content. Commences with Me to You.

LONDON – Feb 13th 2012 – Children’s publisher Alligator Books today announces Alligator Creative Play Apps, a division of the company that will now see it publishing creative play apps for children based upon its solely owned and third party licensed content.

Alligator Books has been at the forefront of children’s publishing for more than a decade and it is renowned for its diverse series of fun learning formats ranging from sticker and colouring products, to wipe clean board books, magic mini books, novelty box formats and plush book ranges.

In its commitment to driving innovation and in response to the massive growth of digital publishing and iPad and smart phone use amongst parents and children, Alligator Books will now be utilising its core expertise of creating physical fun learning formats into creating complimentary virtual products that will be available to purchase online.   The company has made significant upfront investment in the launch of the new division and the development of its first app projects.

Neil Rodol, Commercial Director, Alligator Books says, “Publishing in the digital space is a natural step forward for the business.  It allows us to maximise our assets and importantly offers consumers choice.  We sell over 9 million books and 8 million creative play formats a year and all of our printed stock will now be tagged with QR codes that once scanned will bring consumers through to the Alligator Creative Play Store.  This is a fantastic marketing opportunity for our third party brand partners and one that we are sure will drive incremental revenues.”

The first app release from the division is branded Me to You, featuring the endearing Tatty Teddy character behind this

Me To You - Tatty Teddy License info

brand, and it will be the first app project from Alligator, brought together by the expertise of AT New Media, that takes its prominent position in the traditional colouring, activity, and sticker book publishing market in to the World of Apps.  The app, scheduled for release shortly, will be aimed at children aged 3-9 years.  Developed by Oxfordshire based Fairplay Media, the company responsible for Scholastic Inc’s I-Spy series on Nintendo Wii and many other hit games, the Me To You app will include a selection of creative play tasks including colouring in, sticker creation and scene making activities.

Alligator Books has already signed a number of other licenses and will announce the launch of further licensed and generic apps by the end of the year.

This Project could not have come to pass without the expertise of AT New Media and our Project Management Division which has assisted at all levels of this development. If you are interested in how AT New Media can assist you with your project and how you can evolve your core business in to the world of apps or other games or gaming content, please contact Simon Kay 

Alternatively find out more about AT’s Project Management Services, by clicking here




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