EMI Music to release Christmas Me to You Album

14 11 2011

Second music release for leading greetings brand in the UK.

Click to go to official game - Me to You My Place

Carte Blanche Greetings is continuing its successful partnership with EMI by releasing ‘Me to You at Christmas’, a collection of 40 festive feel-good tunes.

The 2-CD compilation will provide the perfect soundtrack to Christmas, with a magical selection of seasonal hits.  From jazz legend Ella Fitzgerald to pop superstar Kylie Minogue, the CD will appeal to music fans of all ages and musical tastes.

As an added bonus, ‘Me to You at Christmas’ comes with a unique code to unlock a virtual gift in the free-to-play online social game, Me to You My Place. The gift is a digital gramophone which plays clips from the album.

Supporting the album launch will be a TV advertising campaign, as well as marketing and PR activity across all media.

The album is released on November 28th, and it’s hoped the CD will prove as successful as CBG’s first collaboration with EMI. ‘Me to You With Love’ reached No.2 in the compilation album charts in February this year, and was the best-selling album on Valentine’s Day.

Caroline Weaver, CBGBrand Manager, said: “Me to Youhas always had a strong seasonal presence, particularly in the greeting cards and gifting categories. It’s wonderful to be able to expand the brand into music this Christmas. We’re confident ‘Me to You at Christmas’ will have a huge appeal across the generations, and we’re keeping everything crossed for a chart hit!”

Simon Kay, CEO of AT New Media, the specialist digital licensing agency that has been assisting CBG with their cohesive strategy said; “We have been impressed by the consistent and fluid progression of this project and the release of the second music album from EMI will continue to leverage the Me to You brand across the digital licensing landscape.”

‘Me to You at Christmas’ will be available from good music retailers including Amazon, Play.com, HMV and Tesco.

If you are interested in learning how AT New Media can assist your organisation with branching out in to the digital licensing space, from Facebook games, to apps, and combination marketing and promotion around music, why not contact us.

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