Simraceway becomes 1st game to license ENTIRE catalogue of McLaren vehicles (both F1 and automotive divisions)

2 11 2011

Landmark Deal includes all current and future F1 cars

Ignite Game Technologies, the online gaming company focused on building a new form of auto racing game — Simraceway ( — yesterday announced it has reached a deal with the McLaren Group to create high-detail virtual models of every car the legendary automotive company has ever created.

This partnership breaks new ground for the videogames industry, representing the first time McLaren has licensed its entire catalogue of F1, Can-Am, sports and road cars for use in a game. It also signals the gaming debuts of some of the brand’s greatest cars.

Included in this glittering line-up is the co-star of the hit movie Senna, the iconic 800hp, turbocharged MP4/4 F1 car that was driven into the history books by the legendary Ayrton Senna and his teammate Alain Prost. The MP4/4 is still the most successful car in Formula One history, having won 15 of the 16 races it entered in the 1988 season, capturing the same number of pole positions and leading no less than 1003 of the 1031 laps raced that season.

The deal also gives Simraceway users access to every other F1 car McLaren has produced, including the 1974 and 1976 cars made famous by Emerson Fittipaldi and James Hunt respectively and of course the 2011 car, the Vodafone McLaren MercedesMP4-26, currently being driven by Lewis Hamilton and Jenson Button. All 36 F1 cars, with the exception of the MP4-26, will be exclusive to Simraceway.

Away from the track, McLaren’s renowned range of road cars will also be available to drive, including the record-breaking McLaren F1 and the brand new carbon chassis-based MP4-12C, along with its racing variant, the MP4-12C GT3 that will feature in the 2012 season of the FIA GT3 European Championship.

In total, the deal brings all 60 McLarens to the Simraceway environment with a number being available when the game launches in the coming weeks. The rest will follow during 2012 as Ignite completes its “simulation library” of the brand’s glorious history.

For AT New Media, this is a very exciting announcement so close to release of the game. Simon Kay, CEO of AT New Media said, “To be involved with such an exciting project through our license acquisitions division is a fantastic coup. We are looking forward to this project continuing to evolve and grow and watch this space for more exciting announcements.”

If you are interested in how AT New Media’s license acquisitions services could help your company, please contact us





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