GummyBear forms part of the Ubi Just Dance Kids game and promotion

15 09 2011

Click to see one of the many You Tube "I'm a Gummybear" Videos

Ubisoft has announced a tenth instalment in its highly successful dancing series – Just Dance Kids.

The game will be released on November 4th in the UK for Xbox 360, PS3 and Wii. Kinect and Move compatibility has been confirmed.

The game will feature 40 kid-orientated tracks as well as a lively colour palette and easy-to-follow gameplay. The track list includes, ‘I Am A Gummy Bear (The Gummy Bear Song)’. Very exciting news of course…

As well as Kinect and Move support, the Wii version will also include a multiplayer mode called Balloon Pop.

“Just Dance Kids provides kids from 4 to 8 years old with exciting new features on top of the elements that have made the Just Dance franchise a success,” Ubisoft’s EMEA VP of marketing and sales Geoffroy Sardin stated.

“Just Dance Kids is a must-have family title. It will get kids active and moving while bringing the entire family together, laughing and dancing in their living rooms.”

Ubisoft has previously published Just Dance Juniors in the UK, which in itself was a rebranded version of US title Just Dance Kids.

As the European Licensing agency for the musical internet sensation, AT New Media is not surprisingly excited by the announcement. Simon Kay, CEO says, “The fact that the “I am a Gummybear” song is going to form an integral part of what is currently the leading music video game franchise at retail, is tremendous news. The focus on the UK is also great with new licensees coming on board targeting this demographic. With the iTunes Dance Music Video charts still showing the popularity of the song on a daily basis, we are naturally excited about the news.”

If you want to find out how you can get involved with merchandising opportunities with Gummybear aka Gummibar, please contact AT New Media to find out more.

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