Top Multi-Platform Games Brands for Merchandising – An open minded perspective – You Vote

31 05 2011

After much discussion with some industry stakeholders we came up with an interesting list…

Before everyone jumps in with their own valued opinions on this, and we are sure there will be many, the list was based on the overall contribution and connection to a merchandising program a game has made as well as unit sales of the games themselves.

A complex yet intriguing combination which of course brings in elements of our own opinions as well.

Many other studies or surveys that have been done over recent years tend to focus on just games sales which naturally would lead to other brands being visible.

Other elements such at the depth of character and potential for ongoing merchandising across multiple merchandise product categories and how wide the potential audience is both in terms of product and demographics were also reviewed.

Importantly it is also based on reviewing game platforms that range from Wii and DS to Playstation, PSN, XBLA, Steam, Facebook, Online/MMOG, and Smartphone Apps.In fact all these platforms are represented in some form in the list below which is pretty impressive.

Furthermore, we also reviewed the position of various games brands if merchandising opportunities were to be fully available. Some of course are not fully available at the present time. Some restrictions apply like with Zynga for instance.

So without further ado, the top games brands for merchandising and in no particular order would be as follows.

Now it is your turn.  You get the chance to vote on your favourite out of 10 (there could have been many more) so we can see who comes out number one at the end of June. Why the end of June, well we have E3 and the Licensing Show this month, so it is a good month to see how this goes.

Please also note, the best selling game “ever” does not necessarily mean it is the best when it comes to a merchandising program or forming part of a merchandising strategy or integrated opportunity where there is greater potential.

Also, be aware, we have not included brands that have successfully gone in to video games as part of a merchandising strategy. There are of course some that have done that very successfully. That would be a totally different list which we will do subject to how this goes. No doubt, that would include brands like, The Simpsons, Spongebob, Lego, and Ben 10 to name just four, amongst others.

Finally, a note to a few of those that did not make it. These included Medal of Honour, Call of Duty, Halo, Rabbids, Pac Man, Space Invaders, Tetris, Homefront, and many more but it is certainly a list that we believe will prompt some good discussions and opinion.

If you want to tweet about this poll, please go ahead. Follow us on Twitter 



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