Mr. Men and Little Miss for Console

27 10 2010

Pitches are coming in and decision due…

Mr Men & Little Miss License info

We are intrigued by some of the interest coming in for the Mr. Men and Little Miss characters where the console game market is concerned.

Hot on the heels of the exciting iPhone Game deal with Digital Goldfish (out soon), the current console lifecycles mean there are interesting opportunities for these great characters.

No, not just DS, but come early 2012, XBLA, PSN, with Move and Kinect. Just think of the active fun you can have with these characters.

The interest has further been increased by new major promotions that are now underway in Australia, the UK and the US.

The three major promotions this autumn are all for its hit global fashion and novelty brand Mr. Men and Little Miss.

In Australia and New Zealand an all new Mr. Men character, Mr. Mo, has been created to support the national and global men’s healthy charity initiative, Movember. He is set to make his introduction as the ambassador for Movember 2010. Easily recognisable thanks to his giant, bushy moustache, complimented by a distinguished red top hat and bright blue nose, Mr. Mo is a confident and quirky guy. He’s modern, enjoys socialising and is particularly keen to express his personality via his moustache which he is very proud of! The Mr. Mo promotion is exclusive to all 283 Target stories across Australia.

In a separate promotional deal, UK based eyewear retailer, Specsavers, has enlisted the help of the Mr. Men to mount its latest multi million pound nationwide cross-media promotional campaign featuring Mr. Happy who “should have gone to Specsavers”.

The comic campaign is launched with heavy TV advertising mid October and print, in-store and online advertising run throughout the rest of 2010. The opticians’ high street outlets have also received a Mr. Men makeover, with the iconic and colourful characters taking centre stage in Specsavers stores up and down the country.

Specsavers and the Mr. Men will took over the homepage of www.uk.msn.com for a day on Friday 15 October, when web visitors were able to take an optical tour of Happy Land. They can watch the full TV commercial and view all related offers.

Richard Holmes, Specsavers’ Marketing Director explains: “The Mr. Men’s ageless appeal suits the campaign’s broad target audience and is well-suited to presenting several free offers together, in a coherent and memorable campaign. I think people are going to enjoy it.”

In the US, Arby’s, a national quick service restaurant, is gearing up for their Mr. Men and Little Miss promotion which runs October 2010 through January 2011. All 3,500 participating stores will feature six unique character figurines including Little Miss Sunshine, Mr. Tickle, Little Miss Daredevil, Mr. Happy, Mr. Strong and Little Miss Helpful. Over 2.5 million premiums and branded meal bags will be distributed. The promotion will be supported with in-store marketing such as signage, counter cards and window-clings along with a robust consumer marketing campaign through Facebook, twitter, online advertising, and a splash page on arby’s.com.

So, if you also believe this classic brings a truly wide demographic and territorial appeal to make compelling interactive games a success on multiple platforms, you should look in to this further. The growing success the brand has across Europe lends itself to the sector as whole where games are increasingly accessible to wide audiences and few brands have that universal appeal. This one does!

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