London, UK – Friday 27^th January, 2012 – Accomplished annelid annihilators (and ledges with wedges) Team 17 announced that their clubhouse collection of chaos and commotion, Worms™ Crazy Golf is reduced in price from today for iPad, iPhone and iPod touch on the App Store for a limited time only!

Worms™ Crazy Golf is a brazenly bonkers mixture of classic 2D Worms™ and hilarious eighteen-hole high jinks. Spread across a variety of weird and wonderful courses and featuring some mind-bendingly mental power-ups, this is the craziest golf you’ll ever play. With many fan-favourite features from the Worms™ universe such as the sheep, old woman, mole, magnets, mines and crazy chain reactions making an appearance, it is anything but a straight simulation. Set across three surreal 18-hole golf courses (four in the iPad version), with a diverse range of skill-based challenge modes as well, expect to be challenged by increasingly puzzling hole design and an array of obstacles; from castles that teleport your ball, cannons that shoot it across the landscape and even obstructive comedy bats! Only skilful shot execution and clever use of special powers such as the parachute ball, or the ability to slow time down will see you hit par and progress to the next hole. On the iPhone version, the fourth course (‘The Carnival Course’) is available as an In-App purchase.

Team17 have also just released a new update for the App, the latest in a series of updates that have been designed to address feedback and comments from consumers, community members and reviewers to make the critically acclaimed game even more enjoyable and accessible. The main focus of this update is to significantly reduce the file size on both the iPhone and iPad versions (both download and install sizes are considerably reduced now without any impact on the quality of the game itself). The update also adds five ultra-fashionable new golfing hats to the already extensive worm golfer customization options.

• The Worms™ Crazy Golf App is now available at the reduced price of just £0.69/€0.79/$0.99 from Friday 27^th January 2012 for a limited time only; from the App Store on iPhone and iPod touch, or at www.itunes.com/appstore

The fantastic accessorizing of these great characters continues apace and is great for the evolving merchandising program.

Why don’t you become accustomed to the world of Worms™  and contact us for merchandise licensing information.

For more information on Worms™  please visit www.facebook.com/WormsTeam17

We have great pleasure in announcing that the Worms™ Keyring Plush collection from IGS is officially launching today!

The new range is officially licensed via AT New Media by Worms™ creators Team17 and is a highly detailed series of plush with an initial line of 4 different characters to collect – Original Worm, Army Worm, Pirate Worm and the Super Sheep. In addition to the keyring format, product is also available in multiple traditional collectible plush sizes.

The plush is set to be a must-have for all fans of Worms™ – the hugely successful, award-winning turn-based strategy video-game franchise that boasts millions of players worldwide.

The new range adds to a constantly evolving product line-up for Worms™, which also includes apparel, squeezies, mugs, figurines, collectibles, and more. New partners are currently being sought for multiple product categories and there will be many more exciting game announcements from Team 17 in the coming months that will lend considerable impetus to the brand’s burgeoning merchandising programme.

Simon Kay, CEO of AT New Media, the merchandise licensing agency partner of Team17 says, “These products are fantastic and are part of the long-term plan to build the Worms™ merchandising programme to evolve with the games themselves. Worms™ is a perfect fit for collectibles and there are very few game brands that can offer the depth of themes and customization these guys can.”

If you want to get some for yourself you can see them Incoming now on the official Game on Stuff Facebook page: http://www.facebook.com/GameOnStuff?sk=app_135607783795

For more active visibility on Worms™ please visit the official Facebook fan page www.facebook.com/WormsTeam17

Earlier this week, Team 17 announced the detonation of a new DLC pack for Worms™ Ultimate Mayhem on Xbox™ LIVE Arcade. The Worms™ Ultimate Mayhem “Multi-player Pack” is now available to download for Xbox 360™ from Xbox™ LIVE Arcade, with further daringly dangerous DLC also set for release over the coming months.

The Worms™ Ultimate Mayhem “Multi-player Pack” features 5 fantastic new multi-player maps for use across the explosive and highly competitive ‘Deathmatch’ and ‘Survivor’ game types, both in local and online play:

• x1 new Construction multi-player map – “Towering Infernal”.
• x1 new Medieval multi-player map – “Hard Day’s Knight”.
• x1 new Wild West multi-player map – “End of The Line”.
• x1 new Arabian multi-player map – “1001 Fights”.
• x1 new Jurassic multi-player map – “Tyranno-Saw-Us”.
• x3 new Achievements.

This release further demonstrates the constant release schedule for Worms™ content and also in particular the continued abundance of environments and customisation options that the game and characters bring potential licensed merchandise licensees.

For the best regular updates on Worms™ please visit www.facebook.com/WormsTeam17

Continuing the positive news for WORMS™ over the Festive and New Year period, there was a great review of Worms Crazy Golf and Worms for iPhone/Android that went out on BBC Click (which is broadcasted on BBC 1, News 24, BBC World News and  BBC News Online) last Saturday.

Team 17 are in the process of getting updated viewing and circulation figures, but we can confirm that BBC World News attracts 71 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 303 million households.

You can find the episode here:

http://news.bbc.co.uk/1/hi/programmes/click_online/9672232.stm (2mins in).

This shows the continued love for WORMS™ and additional announcements in 2012 will continue to build the presence of the brand both in game and in the merchandising space via AT New Media.

We are excited to announce that some of the vehicles licensed for use in Simraceway with the assistance of AT New Media are now available to race.

There are hundreds of vehicles now licensed for release within Simraceway and just a few of those released over the Christmas period should whet your appetite for online racing.

Check out the images of the BMW Z4, Alfa 8C, Dodge Viper ACRX, and Lola F3 for examples of recent vehicle releases all of which are available for purchase now in Simraceway… Just four of the releases over the Festive Period.

If you want to see the fans in action, commenting on the project and the excitement it is creating why not join the Facebook Fan Page where the regular discussions are covered by over 250,000 fans.

Oh yes, if you have not “liked” Simraceway on Facebook, you will have missed the first image of the “Race Truck” which will be touring major sporting events soon and bringing the Simraceway experience to the masses. Check out the initial image that has been released.

Watch this space and naturally the Facebook fan page for Simraceway for regular updates.

If you have not joined the Racing excitement at Simraceway yet, go to www.simraceway.com

It is with great satisfaction we and Team 17 can share some great coverage of the first official WORMS™ merchandise and its availability over Christmas 2011.

We hope you enjoy reviewing the coverage. More to follow soon.

If you are interested in learning more about WORMS™, the games, and the merchandising program, please do not hesitate to contact us to get involved.

General Coverage:

http://www.godisageek.com/2011/12/worms-merchandise-perfect-stocking-filler/

http://www.videogamer.com/xbox360/worms_ultimate_mayhem/news/first_worms_merchandise_in_time_for_christmas.html

http://www.gamersdailynews.com/story-26101-Just-In-Time-For-Christmas-Worms-Merchandise.html

http://www.dailyjoypad.co.uk/?p=26805

http://www.thisisxbox.com/News/give-your-loved-ones-worms-this-christmas/

http://www.toynews-online.biz/news/34993/Worms-plush-arrives

http://www.licensing.biz/news/8267/Worms-merchandise-goes-to-retail

Facebook fans feedback:

Very positive overall to the sheep plush toy, lots of nice comments about how cute it is and how people planned to buy it for Christmas. Here are a few of the more interesting ones below too:

http://www.facebook.com/photo.phpfbid=10150426592458476&set=a.402757798475.181201.54059728475&type=1&theater

“please sell in america =D”

“Any chance of a Worm plush? That’d be adorable!”

“sell this in brazil”

“Awesome. Can you guys do a homing pigeon or a concrete donkey?”

“Where could I buy it? I’m in Italy”

“I want it so much, but it’s too expensive, I might buy it from eBay when it will cost less ”

“Shut up and take my money!”

“You should make flying sheep rockets for new year! =D”

“Great idea – how about the Fireworks market? Is this an area we could look at?!”

“Reckon it will be for sale in Australia any time soon?”

“My life is now complete. ♥”

We are also pleased to share some of the Licensing Industry press coverage:

Toy News:

http://www.toynews-online.biz/news/34993/Worms-plush-arrives

Licensing Today Worldwide:

http://www.ltwmag.com/news/latest_news/worms_merchandise_wriggles_its_way_into_retail.aspx?dm_i=GST,MIZF,2CPP22,1TPAC,1

Toys and Playthings:

http://www.toysnplaythings.co.uk/news/latest_news_2/worms_wriggle_their_way_into_retail.aspx?dm_i=GSU,MIWW,2BTWA0,1TP3C,1

Finally, we will be announcing more deals and developments soon. Watch this space as the Incoming merchandising program for WORMS™ continues to develop.

We are very pleased to announce that Simraceway has gone live. Click on the logo to the left to visit the official website.

The game is now Open so if you have registered you will be one of the first to race not only independently but against other racers from all over the World.

If you have not been fortunate to see how the story of Simraceway has evolved over recent months, we thought we would share some other links with you from the internet which cover some of the project’s progression.

http://jalopnik.com/simraceway/

http://pc.gamespy.com/pc/simraceway/1191998p1.html

http://www.motorauthority.com/news/1068178_simraceway-partners-with-mclaren-for-free-online-racing-game

http://www.autoweek.com/article/20111103/CARNEWS/111109926

Well, you may think we are mad doing this today, but there are quite a few people just a little bit excited about Christmas, now that we are in to December. On the Radio, the TV, in Meetings today…..

So, why  not we thought, why not do this now and put a short message on the Blog to say Merry Christmas to some people who we have worked with in 2011 and to all those with whom we can form new partnerships in 2012.

It has been a fantastic year for AT New Media with many changes but so many new connections developed.

Thanks to everyone who has assisted us along the way and we hope to continue working with you in 2012.

Many of you will think we are bonkers doing this today, but why not. You might remember us for it

So without further ado, here is a long thank you list by brand or project. We hope we have involved you in some way and we know we will forget some but here goes anyway……

Ignite, Team 17, EA, Zodiak, Turner, Neon, Games Media, BWinParty, Hooplo, Saban, Shoot, Bulldog, CPLG, Rocket, Carte Blanche, Chorion, DC Thomson, Stainless, Haynes, LazyTown, Matchroom, Jeff Wayne, ORP, Sharpe, Gummybear, Brandgenuity, LMI, KJG, Pink Key, Kilogram, Carte Blanche, Mishme, Beanstalk, Ash, EMI Music, Equity Management, Global Icons, GB Posters, IGS, Gaya, Blueprint, Microgaming, Playtech, Fremantle…….

And we are sure there are many more….

Oh yes, don’t forget to buy the Me to You at Christmas album for all your classic Christmas songs this year

Yes we are mad, but fun and engaging. We hope to work with you next year.

Today, warriors of worming Team 17 are delighted to announce the launch of the first Worms™ merchandise products, just in time for the Christmas holiday shopping period! Worms™ is the hugely successful, award-winning turn-based strategy videogame franchise that boasts millions of fans and players worldwide. The Worms™ brand has been at the forefront of modern distribution trends and has seen sales in excess of 13 million on mobile phone handsets, as well as enjoying huge success on the new digital video-game platforms, with Number 1 hits on Xbox LIVE Arcade, PlayStation® Network, and Steam for PC.

Team17 can confirm that the first Worms™ merchandise items are now available, with the release of the Worms™ officially licensed “Super Sheep Plush”, based on the iconic (and woolly!) weapon from the best-selling series. The “Super Sheep Plush” is an adorably cute 29cm plush, which also includes a sound chip that plays the Super Sheep’s explosive fanfare when squeezed. The plush is available now from a variety of quality partners across Europe, including Amazon.co.uk, TheGeekestLink.com (United Kingdom), Amazon.de, Gamelegends.de (Germany), Fnac.es (Spain), GAME.se (Scandinavia) and Foregames.nl (Benelux), with more to follow soon.

A fantastic Worms™ poster is also available now; a full colour ‘maxi’ poster that features five colourfully attired (and heavily armed!) Worms™ characters adorned with the slogan “WE’LL GET YOU!”, and can be purchased from here: http://www.gbposters.com/Worms-Characters-Maxi-Poster

With further Worms™ licensed merchandise already in development and set to be launched in 2012, including a fantastic range of collectible plushes and keyrings from IGS (GameOn®) which can also be pre-ordered now, the product line-up also includes apparel, squeezies, mugs, figurines, collectibles, key rings, and more, it is an exciting time for the Worms™ brand.

Alan Perrie, Head of Marketing at Team17 says, “Considering we only started this process earlier this year, we are incredibly excited by the results and where this merchandising program is taking the Worms™ brand. We look forward to bringing more merchandise partners on board in 2012, as we also continue to develop and bring to market new, high quality and exciting Worms™ games and Apps across numerous platforms next year, and also integrating our merchandising program even further into our release schedule.”

Simon Kay, CEO of AT New Media, the merchandise licensing agency partner of Team17 says, “Worms™ as a brand is selling more units now than ever before, and with this growing interest, we have started to see a fantastic range of products and concepts develop. We hope that the existing and new Worms™ fans love the “incoming” range of merchandise, and enjoy how the significant depth and customization that exists within this great gaming brand lends itself to some very exciting and innovative products indeed.”

For more information on Worms™ please visit www.team17.com or www.facebook.com/WormsTeam17

Is your company interested in becoming part of the growing long term merchandising program for Worms™ ?

Wunderkind of Worming (and nutters with putters) Team 17, announced that their bunker-busting box of bedlam and birdies, Worms™ Crazy Golf is reduced in price from today for iPad, iPhone and iPod touch on the App Store; Happy Hole-in-one-idays!

Worms™ Crazy Golf is a brazenly bonkers mixture of classic 2D Worms™ and hilarious eighteen-hole high jinks. Spread across a variety of weird and wonderful courses and featuring some mind-bendingly mental power-ups, this is the craziest golf you’ll ever play. With many fan-favourite features from the Worms™ universe such as the sheep, old woman, mole, magnets, mines and crazy chain reactions making an appearance, it is anything but a straight simulation. Set across three surreal 18-hole golf courses plus a diverse range of skill-based challenge modes, expect to be challenged by increasingly puzzling hole design and an array of obstacles; from castles that teleport your ball, cannons that shoot it across the landscape and even obstructive comedy bats! Only skilful shot execution and clever use of special powers such as the parachute ball, or the ability to slow time down will see you hit par and progress to the next hole.

• The Worms™ Crazy Golf App is now available at the reduced price of just £0.69/€0.79/$0.99 from Thursday 24^th November 2011 until Monday 28^th November 2011 from the App Store on iPhone and iPod touch, or at www.itunes.com/appstore.
• The Worms™ Crazy Golf HD App is now available at the reduced price of just £1.99/€2.39/$2.99 from Thursday 24^th November 2011 until Monday 28^th November 2011 from the App Store on iPad, or at www.itunes.com/appstore.

Team17 have also just released an update for the App, having listened to consumer, community and reviewer feedback to make the critically acclaimed game even more enjoyable and intuitive. The main focus of this update is to speed up the pace of the game for the player, whilst there are also some visual and interface improvements included.

Team17 also confirmed that all of their PC titles on Steam are part of the Steam Autumn  Sale (Nov 23^rd to Nov 27^th) and all titles are reduced by 50%, including recent releases Worms™ Crazy Golf and Worms™ Ultimate Mayhem! For more information, please visit: http://store.steampowered.com/

For more information on Worms™ please visit www.team17.com or www.facebook.com/WormsTeam17

Why not get involved in the official merchandising program? Announcements on merchandise coming soon.