IGS announce the arrival of the collectible WORMS™ Mini Keyring Plush
We have great pleasure in announcing that the Worms™ Keyring Plush collection from IGS is officially launching today!
The new range is officially licensed via AT New Media by Worms™ creators Team17 and is a highly detailed series of plush with an initial line of 4 different characters to collect – Original Worm, Army Worm, Pirate Worm and the Super Sheep. In addition to the keyring format, product is also available in multiple traditional collectible plush sizes.
The plush is set to be a must-have for all fans of Worms™ – the hugely successful, award-winning turn-based strategy 
video-game franchise that boasts millions of players worldwide.
The new range adds to a constantly evolving product line-up for Worms™, which also includes apparel, squeezies, mugs, figurines, collectibles, and more. New partners are currently being sought for multiple product categories and there will be many more exciting game announcements from Team 17 in the 
coming months that will lend considerable impetus to the brand’s burgeoning merchandising programme.
Simon Kay, CEO of AT New Media, the merchandise licensing agency partner of Team17 says, “These products are fantastic and are part of the long-term plan to build the Worms™ merchandising programme to evolve with the games themselves. Worms™ is a perfect fit for collectibles and there are very few game brands that can offer the depth of themes and customization these guys can.”
If you want to get some for yourself you can see them Incoming now on the official Game on Stuff Facebook page: http://www.facebook.com/GameOnStuff?sk=app_135607783795
For more active visibility on Worms™ please visit the official Facebook fan page www.facebook.com/WormsTeam17
