Exciting Expansion merges the real and virtual gifting World
On 15th August popular social game Me to You My Place expanded beyond Facebook to enable people of all ages to take part in a safe and educational environment on metoyoumyplace.com as new character Tatty Puppy joins the adventure.
Having received much attention from Me to You and My Blue Nose Friends fans on Facebook with over 150,000 players since launching in December 2010, Carte Blanche Greetings, the privately owned leading British greetings card and gifting company, and client of AT New Media (Brands Division), has decided to make Me to You My Place available to all for free or through a subscription based membership on its own freestanding website.
Me to You My Place currently has over 500,000 player interactions within the game and 10,000 shared feed posts every day on the Facebook platform, and 1.3 million Me to You My Place gifts have been shared between players since launch.
Until now only available through Facebook for over 13s, the improved Me to You My Place will offer children the chance to play in a safe environment where they can become Tatty Teddy and embark on their very own adventure to find, nurture and love their favourite My Blue Nose Friends. Me to You My Place will still have the social features that have helped make the game so popular, but now with added parental control. The new gameplay also features a series of educational mini games that will allow children to train their brains in different areas, including arithmetic and memory.
As part of the game extension, Carte Blanche Greetings is also introducing a new character – Tatty Puppy – to the Me to You family.
Even more exciting is the fact that Tatty Puppy will be available to buy as a real-life soft toy with a code that enables fans to unlock the virtual Tatty Puppy in Me to You My Place. The mischievous puppy plays a very different role to the My Blue Nose Friends, which become apparent as the player advances in the game. As Tatty Teddy’s companion on the exciting exploration of the Me to You My Place world, Tatty Puppy will help users discover hidden treasures quicker, aid Tatty Teddy in caring for the My Blue Nose Friends as well as do a trick or two for bonus points.
“With the launch of metoyoumyplace.com Carte Blanche Greetings has successfully taken a 15 year old physical presence and made it even more digitally relevant, truly giving its dedicated following a space to claim for themselves and continue to enjoy the brand both offline and online,” says Jocasta Kelsey, Head of Marketing at Carte Blanche Greetings. “This is a fantastic new adventure for both the brands and its community as Carte Blanche Greetings keeps on breaking new ground.”
Developed by Sharkius Games, the free-to-play Me to You My Place incorporates elements of competition, treasure hunt, harvesting, collaborative construction with friends and gift sending. Accessible to all ages, players become Tatty Teddy to embark on a journey to find, nurture and love My Blue Nose Friends. The level of care provided by the player allows them to make Friends for Keeps and to enhance and personalise their experience through a subscriptions based membership, creating an additional revenue stream for the company.
The evolution of this project has been possible through consultation with AT New Media. For more information on how AT New Media can help you with your digital licensing strategy and the merits of its full integration within your merchandising programs, please contact Simon Kay